Marketing Communications Director

DescriptionI. POSITION PURPOSEThe Marketing Manager supports the Northwest Quadrant (NWQ) branding, marketing, and promotion of one of Utah’s most strategically significant development areas, located on the west side of Salt Lake City with direct access to major airport, rail, and interstate connections.Working closely with the Marketing Communications Director and the Associate Vice President over the Northwest Quadrant, this position helps drive marketing strategy, manage agency/vendor coordination, support business recruitment efforts, and develop compelling materials that position the Northwest Quadrant as a premier location for logistics, advanced manufacturing, and business growth.This is a fast-paced, highly collaborative role that requires strong project management, creative thinking, stakeholder coordination, and the ability to translate complex infrastructure and economic development work into clear, engaging marketing campaigns.Ii. Essential FunctionsStrategy Execution: Support the development and execution of a comprehensive marketing and branding strategy for the Northwest Quadrant.Leadership Alignment: Work closely with the Marketing Communications Director and the Associate Vice President over the Northwest Quadrant to align marketing efforts with project area goals, recruitment priorities, and stakeholder needs.Agency & Vendor Management: Manage day-to-day coordination with the advertising/marketing agency, including creative development, timelines, deliverables, approvals, campaign tracking, and performance reporting.Brand Launch Support: Help guide the Northwest Quadrant brand launch, including messaging, visual identity, website content, social media assets, advertising materials, presentations, and stakeholder-facing collateral.Campaign Coordination: Coordinate marketing campaigns across digital, print, social media, website, email, trade publications, and other targeted channels.Recruitment Collateral: Support the development of site selector- and business recruitment-focused materials, including one-sheets, maps, data summaries, pitch decks, web pages, advertisements, and event materials.Database Management: Help build and maintain targeted contact lists for site selectors, brokers, business prospects, industry partners, community stakeholders, and media contacts.Events & Promotions: Assist with trade shows, business recruitment events, site tours, stakeholder meetings, and other promotional opportunities tied to the Northwest Quadrant.Stakeholder Collaboration: Coordinate with internal teams, public partners, private-sector stakeholders, and consultants to gather information, review content, and ensure marketing materials are accurate and aligned.Metrics & Reporting: Track campaign performance, stakeholder engagement, website updates, social media activity, and other marketing metrics to support ongoing strategy refinement.RequirementsIII. CORE COMPETENCIESComprehensive knowledge of branding, advertising, marketing principles, and campaign execution.Proficiency in digital marketing strategies, including content management, social media, email outreach, and paid media.Capability to customize communications for diverse professional groups, including industry partners, public-sector stakeholders, and business executives.Commitment to maintaining brand integrity across all visual and written platforms.Preference for candidates familiar with real estate, logistics, infrastructure, or economic development marketing.Background in professional public-sector communications, emphasizing accuracy and transparency.Familiarity with organizing and participating in business development events, trade shows, and conferences.Key Professional SkillsStrategic Communication: Advanced skills in editing and writing to distill complex information into clear messaging.Effective Project Management: Demonstrated success in coordinating external vendors and meeting strict project deadlines.Content & Creative Review: Experienced in evaluating and refining collateral such as web copy, video, and social media assets.Administrative Organization: Highly organized in managing asset libraries, content calendars, and professional contact lists.Software Expertise: High technical proficiency with Adobe Creative Suite, Canva, Microsoft Office, and various CMS platforms.Data Analytics: Skilled at analyzing campaign metrics to drive data-informed improvements.Core AbilitiesExecute tasks autonomously while maintaining synchronization with NWQ personnel, communications directors, and general UIPA objectives.Oversee daily operations without losing focus on the high-level strategy of attracting investment and businesses to the NWQ.Manage various partners, rigorous timelines, and project outputs through proactive engagement and precise communication.Integrate innovative, unconventional concepts with the realities of practical project execution.Pivot effectively when goals change due to economic news, trade exhibitions, crises, or sudden recruitment needs.Serve as a professional representative for both the Northwest Quadrant and the organization during high-stakes events and stakeholder interactions.Iv. Minimum QualificationsEducation: Bachelor’s degree in marketing, communications, public relations, business, economic development, or a related field. Equivalent professional experience may be considered in place of a formal degree.Experience: 5 to 8 years of progressive experience in marketing, communications, branding, advertising, public relations, or business development support.Preferred Experience: Prior experience managing vendor/agency relationships, coordinating multi-channel marketing campaigns, developing content, supporting events, and working directly within public-sector, economic development, commercial real estate, logistics, or infrastructure-related projects.V. PHYSICAL DEMANDS & WORKING CONDITIONSPhysical Requirements: The employee may occasionally be required to lift, carry, move, or set up materials and equipment for events, presentations, or meetings. This includes boxes, signage, displays, printed materials, and other event-related items. Occasional lifting of up to 25 pounds may be required.Work Environment: Standard professional office environment. This position is eligible for hybrid work in accordance with current organizational policies.VI. APPOINTMENT STATUSStatus: Full-time, At-Will Employee At the Utah Inland Port Authority (UIPA), we aren't just moving goods—we’re moving Utah forward. We are the architects of a sustainable, statewide logistics system that balances global economic power with local quality of life. When you join UIPA, you aren't just taking a job; you’re securing a seat at the table of one of the state’s most impactful generational projects.Why UIPA?Generational Impact: Work on high-stakes projects that will define Utah’s economic and environmental landscape for the next 50 years.A Culture of Innovation: We operate with the agility of a startup and the stability of a state authority. Your ideas don’t just get heard; they get implemented.Flexibility that Works: We value outcomes over hours. Our hybrid-eligible environment ensures you can balance professional excellence with your personal life.Growth-Obsessed: We invest in our people through professional development and clear career pathing designed to keep you moving upward.Total Rewards: The Best-in-Class PackageBenefitsWe believe the people shaping Utah’s future shouldn't have to worry about their own. Our benefits package is among the most competitive in the public and private sectors:Zero-Cost Health Coverage: UIPA pays 100% of premiums for our HDHP medical plan and 91%+ for traditional plans.Company-Funded Wellness: In addition to 100% premium coverage, UIPA provides a minimum of $1,298 in annual HSA contributions to help you cover out-of-pocket health expenses tax-free. We don’t just offer an HSA; we help fund it. A Secure Future: Gain access to the Utah Retirement Systems (URS), including pension and 401(k) options that provide unmatched long-term security.Lifestyle & WellnessOnsite Fitness Center to keep you moving.Paid Parking in the heart of the city.13 Paid Holidays plus generous vacation and sick leave.Employee Assistance Program (EAP) for total well-being.Pay: $42.00 - 60.00 per hour (DOE)