Marketing Lead (Hands-on)

The Adecco Group is the global leader in Human Resources solutions and one of the companies listed in the Global Fortune 500. Every day, Adecco connects more than 700,000 people across 60 countries with employment opportunities at leading and trusted employers. However, our goal goes beyond simply helping people find a new job. Our mission is to help you find meaningful work - the ideal role where you can do what you love. For us, this is not just a job; it is our passion.For a new client of ours - an international B2B company developing technology solutions for the Sports Betting industry - we are looking for a Marketing Lead (Hands-On).Key Responsibilities:• Build and develop the company’s marketing function within the Sports Betting industry.• Create a recognizable brand and establish a clear market positioning on a global scale.• Develop and execute go-to-market strategies for new products and features in close collaboration with Product and Sales teams.• Create marketing content, campaigns, and communications tailored to a B2B audience.• Monitor market trends, competitor activity, and opportunities for expansion into new regions and markets.Key Requirements:• Proven experience in B2B marketing with a focus on the Sports Betting industry.• Hands-on experience in Brand Marketing, Product Marketing, and Go-to-Market strategies.• Ability to translate complex technology solutions into clear and compelling business messages.• Excellent command of English and confidence working in an international environment.• Self-driven, proactive mindset with a passion for building processes, delivering ideas, and making a tangible impact on business growth.Only shortlisted candidates will be contacted.All information provided by applicants will be treated in strict confidence and processed in accordance with applicable data protection regulations, solely for the purposes of this recruitment process.License issued by the National Employment Agency No. 1814.