Marketing Manager

Marketing Manager, Content & Demand CreationAbout Accounting SeedAccounting Seed is a Salesforce-native accounting solution that unifies CRM and Accounting in a single platform, giving growing businesses a real-time, single source of truth from sales through revenue. We are a PE-backed scale-up in the middle of significant AI-driven product advancement. We help SMBs cut through technology complexity, eliminate fragmented integrations, and finally see a clear, unified picture of business performance.We are looking for a builder: someone with hands-on experience and the ability to own a broad swath of content, communications, and partner marketing work with autonomy.DescriptionThis role is ideal for someone who wants to build interest, credibility and trust for our company – making a visible impact on pipeline and growth. You will shape how Accounting Seed tells our story and builds trust through content, PR, social, case studies, and customer reviews that extend throughout the Salesforce ecosystem.Key ResponsibilitiesCustomer StorytellingSource, produce, and manage customer case studies and success storiesOwn customer review strategy and management (Salesforce AgentExchange, G2, Capterra, and similar platforms) to build third-party credibilityLead GenerationPlan and execute multi-channel prospect campaigns that support pipeline goalsPartner with demand generation and revenue operations to ensure campaigns are measurable and tied to funnel outcomesEarned Media GrowthCreate press announcements for product launches, partnerships, and company milestonesBuild and maintain relationships with relevant media, analysts, and industry pressIdentify industry influencers and opportunities to further our message through partnershipSocial Media EngagementOwn organic social strategy and calendar across LinkedIn (primary) and other relevant channelsUse social to amplify brand narrative, thought leadership, PR wins, and customer proofWork with internal employees and partners to support our messagingContent InnovationOwn and evolve Accounting Seed's narrative and messaging across channelsCreate high-impact content that shapes the conversation around AI-native, Salesforce-unified accounting and establishes Accounting Seed as the category leaderSalesforce InfluenceManage the marketing relationship with Salesforce as a key ISV partnerIdentify and execute co-marketing opportunities, including AgentExchange visibility and other Salesforce ecosystem programsStay current on Salesforce marketing and partner program changes that affect ISV visibilityWhat We're Looking ForRequired3-5 years of marketing experience spanning content, lead generation, PR/communications, social, and campaigns (B2B SaaS strongly preferred)Compelling storyteller, comfortable producing modern, concise content; everything from a press release to a LinkedIn post to a customer case studyAccounting or finance domain knowledge; comfortable with the language of CFOs and controllersTrack record of driving active, vibrant, and lead-generating partnerships (press, partners, or customers)Self-starter who thrives with ambiguity and ownership in a fast-moving, resource-lean environmentExcited by scale-up pace and PE-backed accountability; comfortable wearing multiple hatsStrongly PreferredExperience with customer review platforms (G2, Capterra) and case study productionExperience pitching press or working with a PR agencyNice to HaveFamiliarity with AI positioning in B2B softwareExperience marketing to SMB buyersDesign/Canva proficiency