Marketing Manager

BettingJobs is working with a new service provider within the iGaming industry who are looking for a Marketing Manager to join their team based in Bucharest.Key Responsibilities:Develop and execute marketing strategies for Thailand and Vietnam, tailored to local legal, regulatory, and cultural requirements, with a focus on grey-market/offshore-licensed operations.Monitor regulatory changes and platform advertising restrictions, ensuring campaigns remain compliant and aligned with brand standards.Collaborate with legal, compliance, product, analytics, and customer support teams to deliver effective, risk-aware marketing initiatives.Plan and optimize multi-channel acquisition campaigns across SEO/SEM, social media, influencer, affiliate, native, push/pop, and community platforms including LINE, Facebook, Zalo, TikTok, YouTube, and Telegram.Manage affiliate and influencer partnerships, driving acquisition through private networks and community-based marketing while monitoring performance and compliance.Develop CRM, loyalty, and retention strategies to maximize player lifetime value through personalized communications and engagement initiatives.Lead A/B and multivariate testing to improve campaign performance and conversion rates.Localize global brand messaging and creative assets for Thai and Vietnamese audiences, overseeing translation, content adaptation, and creative production.Analyze campaign performance using tools such as Google Analytics and Tableau, tracking KPIs, ROI, and market trends to identify growth opportunities.Manage marketing budgets and coordinate with external agencies, localization partners, and payment providers to maximize efficiency and market impact.Requirements:SEO/SEM, paid and organic social, influencer and affiliate marketing, mobile-first content strategyLINE, Facebook, Zalo, TikTok, YouTube, Telegram, and emerging channelsCampaign performance analysis, player segmentation, A/B testing, KPI trackingEfficient allocation and ROI optimizationSourcing, negotiating, and optimizing partnershipsAdvanced copywriting and creative adaptation in Thai and Vietnamese; cultural sensitivityNavigating advertising restrictions, AML, and responsible gambling best practicesUnderstanding of football, Muay Thai, esports, casino games, and local betting preferencesExperience with online forums, VIP groups, and private communities