Marketing Manager

About Buddy + Co.: We are a fractional co-founder and strategic growth partner that embeds directly within founder-led DTC fashion, home, and lifestyle brands. Rather than operating as an external vendor, the team works closely with the founder and leadership group. Buddy + Co. leads brand strategy, ecommerce, merchandising, paid media, product development, and retail within a unified, collaborative model. We help brands grow from early-stage revenue to multi-eight-figure businesses by making decisions that create meaningful, sustainable impact.The Role:We're hiring a Marketing Manager to own marketing and editorial strategy and execution across our client roster and for Buddy + Co. itself. This is a substantive role for someone who's been inside a brand like our clients' and knows what great looks like from the inside out. Full marketing and editorial strategy across the client roster: seasonal campaign planning, content calendars, product launches, brand storytelling, and consistent brand voice across brands with very different aestheticsLifecycle and retention marketing via Klaviyo: email and SMS strategy, segmentation, automated flows, A/B testing, and performance optimization for each clientThe paid media partner relationship: ensuring organic and paid strategies are genuinely integrated, not running in parallel without talking to each otherClient-facing marketing strategy: you're not just executing, you're advising clients on what their marketing should be doing and why, in partnership with our COO and Project ManagerKPI tracking and reporting across channels, turning performance data into clear strategic recommendations clients can actually act onInfluencer, content partnerships, and brand collaboration opportunities relevant to individual client growth goalsBuddy + Co.'s own marketing engine: our Substack publication, LinkedIn presence, and inbound strategy, turning our own content into a real new business channelQualificationsStrong skills in brand strategy, positioning, and messaging, with experience building and managing consumer-facing brands, ideally in DTC fashion, home, or lifestyle.Experience in digital marketing channels, including paid social, search, email, and lifecycle marketing, with a data-informed approach to campaign planning and optimization.Proficiency in Klaviyo or equivalent ESP; lifecycle and retention marketing ownership end-to-end.Proficiency in shopify e-commerce and online merchandising best practices, including site content, product storytelling, promotional planning, and conversion optimization.Capability to analyze marketing performance, interpret KPIs, and translate insights into clear recommendations and action plans for cross-functional teams.Excellent written and verbal communication skills, with the ability to collaborate effectively with founders, creative partners, and operational stakeholders.Proven project management skills, including the ability to prioritize initiatives, manage timelines, and execute in a fast-paced, entrepreneurial environment.In-house marketing experience at a founder-led DTC brand or agency serving fashion, home, or lifestyle brands is required. Background in both is a plusBachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.