Marketing Manager

🧡 CoverflexWork changed. Pay didn’t.Coverflex exists to make compensation work for everyone.Pay is still rigid, fragmented, and hard to feel.We turn compensation into choice — one platform, one card, one app — for benefits, meal allowance, insurance and more.Our platform is simple for HR and meaningful for employees.We provide choice, smarter compensation tools and empowerment.⚙️ TL;DR (The Essentials)Role: Marketing ManagerSeniority Level: SeniorType: ManagerLanguages: Spanish (native) + English (fully fluent)Main Tools: HubSpot, Webflow, LinkedIn Campaign Manager, Meta Business Suite, Google Analytics / Looker Studio, Ahrefs / SEMrush / Google Search Console, Figma, Slack, NotionLocation: Remote (Spain)CompensationBase Salary: 34.000€ - 45.000€Equity: Yes – Stock Options under our Equity Incentive PlanBenefits: You can check them below (at the end of the page)Contract Type: Permanent💥 Your ImpactYour role will play a major role in our success because Coverflex is still building its presence in Spain and needs someone who can own the full marketing engine — campaigns, SEO, content, events, social, and PR — while the Head of Marketing focuses on cross-market strategy. You are not a pair of hands. You are the operational and strategic counterpart making things happen on the ground.You'll Know You're Successful When, After 90 Days, You'veDelivered the Q3–Q4 2026 marketing calendar on track (events, campaigns, content, SEO, social)Established a consistent SEO and content output pipeline with monthly targets hitGrown qualified inbound from Spain (MQLs) vs. the prior periodLaunched at least one PR or brand activation with measurable reachHow We'll Measure SuccessMain KPI 1: % delivery rate of planned marketing calendar initiativesMain KPI 2: MQL volume QoQ and organic traffic growthMain KPI 3: Monthly content output (articles published, SEO briefs delivered)Secondary KPI 1: Event attendance and SQLs attributed to owned eventsSecondary KPI 2: PR coverage count and partner activations launched⚡ Reality Check - What Makes This Role HardLet's be real - here's what makes this role challenging:You'll need to hold two modes at once: strategic prioritisation and hands-on execution, often on the same day. Neither can be dropped for the otherSpain is a competitive market and Coverflex is still building brand awareness — results take time and require sustained effort before they compound. Patience and persistence are part of the jobYou're joining at peak season. September is the highest point of yearly seasonality in our market, which means you'll be onboarding, managing a junior, and delivering on one of the most demanding periods of the year — simultaneously, from day oneFor an initial period, the Head of Marketing will be absent. You'll need to hold the team together, make calls independently, and operate with high autonomy before you've fully found your feetCross-functional collaboration across teams, countries, and languages adds complexity — communication is part of the work, not background noise👤 YouMust-haves (evidence, not years)You've owned a full marketing workstream — campaigns, SEO, events, content, social, PR — and can walk through how you planned, executed, and measured it end to endYou write and edit fluently in both Spanish and English: you can draft copy, review a landing page, and present in front of an audience in either language without switching modesYou've managed or mentored at least one junior team member and know how to give direction without micromanagingYou've navigated a CMS (Webflow or equivalent) and published or updated content without always needing a developerYou have at least 5 years in marketing management roles, ideally in B2B SaaSYou can operate with high autonomy — you make decisions, move forward, and flag what matters without waiting to be toldNice-to-haveYou know the HR tech, benefits, or fintech space and understand the buyer behind those decisionsYou have PR contacts or a media network in Spain you can activateYou've run B2B lifecycle marketing or lead gen funnels and understand the handoff to salesYou have a public-facing profile — speaker, webinar host, LinkedIn presence — and are comfortable being a face of the brandYou have a portfolio or examples of previous campaign, content, or SEO work you can walk through🧬 Your DNAStrategic doer: you zoom out to set priorities and zoom in to execute them — often on the same day — without losing sight of eitherProactive and ownership-driven: you move without being asked, you document what you do, and you close the loopEditorially sharp: you have a feel for brand voice and catch things that are off — in copy, in design, in toneCalm under pressure: you don't lose rigor when things get busy, and you don't need calm conditions to produce good workConfident people leader: you bring structure and energy to a junior team member, not just a task list, and you're comfortable in front of people — at events, on webinars, in external partnershipsYou'll probably find this frustrating if…You need direction or validation before you act — this role requires independent decision-making from the startStrategy is your comfort zone and execution feels like someone else's jobPressure makes you cut corners on quality, consistency, or deadlines👥 Manager & TeamMeet Your ManagerHiring Manager: Ana Luna - Head of Marketing SpainLocation: SpainLinkedIn Profile: https://www.linkedin.com/in/analunamoya-angeler/Profile SnapshotEnergy: Energetic and passionate — puts real drive and emotion into everything she doesCommunication: Clear, direct, and empathetic — values context and transparencyFeedback Style: Honest and constructive — gives feedback often, always oriented toward growthHow to work with me - in the Manager's own words:“Working with me means seeing marketing as a space for experimentation, creativity and analysis. I believe marketing is everywhere, and everything can become part of it when you understand people and connect the dots. I like structured work: documentation, organization and clear processes are key for me. I value teamwork, open communication and a human approach to everything we do. Marketing made by people, for people.”Your TeamYou’ll Work Day-to-day WithSara Stucki, Marketing Specialist, https://www.linkedin.com/in/sarastucki/Growth Manager and Growth SpecialistEnablement team: design, development, and SEO-webKey StakeholdersJulia Abarca Muro, General Manager Spain, https://www.linkedin.com/in/juliaabarcamuro/Miguel Pinto Fraga, Global Head of Marketing, https://www.linkedin.com/in/miguelptfraga/Luis Rocha, Chief Marketing Officer, https://www.linkedin.com/in/luisdarocha/Team Ritualsa weekly meeting with the Spanish Teama weekly 1:1 with your managera weekly meeting with the entire Marketing Global Teama Quarterly Business Review meeting for Marketing💜 Access & Belonging (Equal Opportunity)We hire for impact and potential, not pedigree.We welcome applications from people with non-linear careers, career breaks, caregiving gaps, and those changing fields.No discrimination on the basis of age, disability, gender identity/expression, marital or family status, pregnancy, neurodivergence, race/ethnicity, religion/belief, gender, sexual orientation, or any other protected ground.Assessment FairnessWe anchor on evidence of outcomes (what you shipped, moved, or influenced).We actively de-bias by using structured rubrics, multiple assessors, and blind screening most of the time (we won’t know your name, gender, or personal info until the interview stage).📬 Application ClarityNo cover letter required.Apply with your LinkedIn or upload your CV.You may be asked a few short, relevant questions.Total candidate time investment: ~3,5 hours end-to-end.🧩 Hiring Stages (What to Expect, Why & How Long) CV / LinkedIn Screen — Signal check vs must-haves Done by People + Hiring Manager. You’ll hear from us within 7 business days. Role-Fit Questionnaire (async) Purpose: capture signals your CV can’t (languages, tools, scenario judgement) and calibrate seniority. Format: multiple choice + short answers. Accessibility: prefer a call? Tell us - we’ll swap for a short chat. Hiring Manager Interview - Deep dive into your work 45–60 min Structured around outcomes, decisions, and collaboration. People Interview - Allow us to know you! 30–45 min With People. Stress-free virtual coffee, focused on getting to know you as a person. We talk about culture, beliefs, and purpose. Case Study - Show how you think Exercises that represent potential challenges this role would have and how you'd approach them. Case Review & Team Chat - Walkthrough + Q&A 60 min You’ll get actionable feedback either way.Optional: References (2–3 people who’ve seen your recent work) - async.🤖 AI & Hiring Tools TransparencyWe use a few tools to reduce bias and improve documentation, not to make hiring decisions.Teamtailor anonymisation: profiles are reviewed without relying on names/personal identifiers.Meeting recorder (e.g., Talka.ai): may be used to capture interviews so we can focus on the conversation.ChatGPT: may be used to turn interview notes/transcripts into clear, structured summaries.Important: every application is reviewed by a human, and no decision or rejection is made by AI. If recording is used, we’ll be transparent and (where required) ask for consent.⏱️ Speed & CommunicationDecision: within 4 weeks of your application.Updates: weekly if the process runs longer.Scheduling: interviews between 10:00–16:00 CET (flexible across Europe).Feedback: from the Case stage onwards, you’ll always receive written or verbal feedback - what went well, and what to strengthen next time.