Marketing Manager

About The RoleThe role owns demand generation and digital growth initiatives end-to-end, translating core product positioning into multi-channel campaigns that predictably scale pipeline and revenue.The team partners closely with product, sales, and design to execute high-impact SEO/SEM, email, and social programs within a fast-paced technology environment.Key ResponsibilitiesPlan and execute integrated B2B and B2C marketing campaigns across paid search, social, email, and web channelsOwn digital marketing performance analytics; track KPIs, build attribution reports, and optimize CAC, conversion rates, and pipeline contributionManage SEO/SEM strategies to increase organic visibility and lower paid acquisition costsRun rigorous A/B tests on landing pages, ad creatives, and email copy to optimize funnel performanceCollaborate with content writers and graphic designers to produce high-converting collateral on scheduleManage digital advertising budgets and vendor relationships across multiple platformsWhat We Are Looking For4-7 years of digital marketing experience in a B2B or B2C tech environment with a demonstrable impact on pipelineHands-on expertise with marketing automation platforms (HubSpot, Marketo) and analytics tools (GA4, Looker Studio)Strong command of SEO/SEM best practices and paid channel management on LinkedIn, Google, and MetaBachelor's degree in Marketing, Communications, Business, or a related fieldBonus: Experience running international campaigns and familiarity with SQL or basic data visualization tools