Marketing Manager

About The RoleThe role owns demand generation and brand programs end-to-end, turning positioning into multi-channel campaigns that reliably produce pipeline for high-growth tech products.The team partners closely with sales, product marketing, and design to plan, execute, and measure inbound and outbound initiatives across paid, organic, and email channels.Key ResponsibilitiesDesign and execute multi-channel demand-generation campaigns across paid search, paid social, email, and content syndicationOwn campaign performance analytics, establish KPIs, and report regularly on pipeline contribution, CAC, and conversion ratesCollaborate with content creators and designers to produce high-converting landing pages, ads, and collateralExecute ongoing A/B testing across ad creatives, messaging, and funnel steps to continuously optimize conversionManage campaign budgets and relationships with external agencies and media vendorsPartner with sales operations to ensure smooth lead routing and follow-up from marketing-sourced campaignsWhat We Are Looking For4-7 years of digital marketing experience in a B2B or B2C technology environmentHands-on expertise with marketing automation platforms such as HubSpot or Marketo, alongside Google Analytics 4Proven track record of managing paid acquisition budgets and hitting pipeline or revenue targetsStrong project management skills with the ability to manage multiple campaigns simultaneouslyBachelor degree in Marketing, Communications, Business, or a related fieldBonus: Experience with SEO optimization, SQL, or HTML/CSS for landing page updates