Marketing Manager

Title: Marketing Manager Location: Remote, U.S. based, with infrequent travel required to company HQ in California or other locations, as neededJob Type: W2, Full-time employeeThe CompanyFresh Tri is a neuroscience-based technology company that uses a proprietary, peer-reviewed approach to health behavior change, based on the neuroscience of habit formation. Our core product is a dual-sided, habit formation platform, entering the market as a clinician extender and GLP-1 companion then expanding to other use cases within population health, clinical outcomes and cost-savings. Dedicated to lasting healthy change, Fresh Tri offers next-generation technology that leverages mindset, practice, and iteration—inviting people to build evidence-based healthy habits, removing the guesswork and feelings of failure that often accompany lifestyle change. With consistent, peer-reviewed outcomes of 7-12% body weight loss that beats even the gold-standard Diabetes Prevention Program, Fresh Tri has empowered over 1,000,000 people to-date to be unstoppable by iterating their way to better health. There is no "fail" — only practice and iteration.A wholly-owned subsidiary brand, the Institute for Iterative Thinking (IFIT) is the thought-leadership arm of our mission—bringing together doctors, scientists, and mindset researchers to advance the science behind the Iterative Mindset MethodTM (IMM).With a focus on reducing performative burnout and driving real, sustainable change, IFIT translates our cutting-edge neuroscience into certification programs, trainings, and evidence‐based, thought leadership that complement and generate leads for our SaaS business. A third brand, Dr. Kyra Bobinet, named for our founder and CEO, operates as an approachable, expert voice that teaches the science to the masses. DKB as the brand is called, must be grown on social networks to give a personal touch to the SaaS and IFIT to generate inbound leads and build a community of like minded people behind IMM.How We WorkEmpowering others to be unstoppable begins with fostering a sense of belonging both within and outside of our organization. Our leaders’ values of inclusivity create a workplace culture that encourages, supports, and celebrates diversity of all kinds, connecting us closer to the communities we serve. Our work culture is designed to encourage and support personal growth and development through iterative excellence. Team members are challenged to contribute to a variety of initiatives with many opportunities to learn new skills and accomplish scalable impact. We measure our individual successes by how much we help others on the team, and we measure our impact by how we improve the lives of those we serve. Following our own wisdom of Iterative Mindset, Fresh Tri abides by an organic mixture of performance and iteration-based goals–a living experiment of how workplaces can be more adaptable but also maintain structure and accountabilityFresh Tri is a mostly remote team with occasional travel required to company headquarters on a 170-acre retreat in the Santa Cruz mountains in California or to other locations, as necessary. With over 12 years of financial stability and growth, the company offers a fast-paced, mission-driven and connective culture, with opportunities to work across many disciplines. As a 100% employee-owned entity, we bypass external funding cycles and short-term investor demands, operating on a foundation of multi-year contract revenue. DescriptionYou are itchy to change the world. You are a rockstar to-be, you’ve always known you could be great (even though you’re humble) and you’re just waiting for the right opportunity to unlock your potential. You belong here if you intrinsically know your purpose and talents can take a small family of brands from little known to well-known. You would find deep satisfaction in getting attention and accolades for our authentic, well-designed and benevolent solutions. You have thoughts like, “OMG this needs to be a household name!” when you look at our website and story. But, most importantly, you have a knack for building community, meaning, belonging into a brand whether through content, communications, rewards, ads, or other form factors. Additionally, you are passionate about and have experience marketing in the health and wellness space, preferably for digital health products, and experience marketing to providers. You want to see others do better, live better. You want our current and potential users, prospective customers and thought leaders to know our name and brand and to trust it as a B2B and B2B2C partner.We are looking for an experienced, energetic, and highly effective person to join our high performing team as Marketing Manager. You can flex to the demands of a B2B and B2B2C marketing ecosystem using and leveraging a strategic budget and team of internal staff and outside consultants. You will design, implement and monitor effective marketing strategies that launch us into the awareness and positive perception of employers, payers, and the health industry at large – especially B2B buyers who see our B2C marketing strength as a vote of confidence. You will also lead our expansion into direct-to-clinician marketing, building the strategies and relationships needed to position Fresh Tri as a trusted resource that healthcare providers confidently recommend to their patients. You are also skilled at communication with and nurturing of current users and those that need to be reengaged.You are agile with and not intimidated by AI but equally not mesmerized by it. You know how to use AI to strengthen ads, communication and social media activity, while combatting AI slop or genericism so that our audiences still feel connected to a brand of real human and heart. Our ideal candidate is a service-minded leader, uplifting and cultivating those around you. Our culture is one that includes personal growth, mindfulness, kindness, and, of course, iteration – our raison d’etre. You would thrive in such a culture of fast-paced, mission-driven and rare start-up talent. You bring a solid Marketing background and work experience managing a variety of promotional projects end-to-end, including paid advertising campaigns, digital marketing techniques, B2B placements in conferences (booths) and industry channels, and multi-channel communication to existing users and stakeholders. Our Marketing Manager will report directly to the Head of Marketing and will oversee internal and external Marketing teams. To be successful in this role, you should be a strong and honest communicator. You should also contribute significantly in shaping the company’s strategic planning and contributing to our long-term success.We are on a fast pace for innovation and market disruption with a solid leadership team. We are a 100% employee-owned and a Native American, woman-owned business that values diversity and is profitable and stable. We are mostly virtual with timezone requirements aligned with business hours and occasional travel for team collaboration and company events.Self-driven, ambitious, and -accountable, you would thrive in such an environment that lives and breathes wellness for all. Responsibilities Develop and implement a cohesive marketing plan to increase brand awareness in both B2B2C and B2B channelsDevelop and implement a new product launch for cliniciansGrow and cultivate a strong community of users/followers (B2C) and collaborators/partners (B2B) via multi-channel communications and belonging designKnit together the different brand voices (the Fresh Tri software, the Institute, and public presence of our CEO)Strategize, lead and execute on communications plan for current and inactive app usersSet current and long-term metrics for marketing team membersDesign and review the Marketing department’s budget and measure ROIBuild relationships with media and stakeholders through creative PR strategiesMonitor all marketing campaigns and improve upon them regularlyPrioritize marketing projects and allocate resources accordinglyPrepare regular reports and presentations on marketing metrics for the C-suiteAdvocate for Marketing department’s seat at the table and voice across company activitiesConduct market research and analyses to identify challenges and opportunities for growthProvide guidance and ideas to organize effective marketing eventsParticipate in the quarterly and annual planning of the company’s objectivesTrack competitors’ activitiesDesired Background And Experience5+ years of total experience in the marketing fieldExperience marketing and promoting digital productsDemonstrable experience designing and implementing successful marketing campaigns across DTC, B2B and B2B2C spacesExperience handling and aligning campaigns for multiple brands within one entitySolid knowledge of SEO, web analytics and Google AdwordsExperience with CRM software and digital marketing tools and techniquesStrong leadership skills with a priority for personal development Exceptional communications skills and self-awarenessOpenness and proven track record of iterating in response to changing landscapes and challengesStrong analytical and project management skillsStrategic mindset, with ability to make difficult decisionsBS degree in Marketing, Communications or relevant field, Masters degree preferred.Fresh Tri is an equal opportunity employer that condemns discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. Accommodations are available upon request.Our compensation reflects the cost of labor across several US geographic markets, and is based on a number of factors including but not limited to market location, job-related knowledge, skills, and experience.