Marketing Manager

Bilingual Marketing Manager (English & Chinese)Employment Type: Full-timeSalary: $65,000–$90,000 per yearWork Location: On-site, with occasional travel to store locationsAbout FunzyFounded in 2017, Funzy is a design-forward family entertainment brand that combines play, learning, and meaningful family experiences. As we expand our physical locations and online business, we are looking for a hands-on Bilingual Marketing Manager to lead marketing initiatives across our stores, e-commerce platforms, social media channels, and offline events.This role reports directly to the CEO and works closely with store teams, external agencies, vendors, influencers, and community partners.Key ResponsibilitiesDevelop and execute marketing plans for Funzy’s physical locations, online store, new store openings, and brand-wide campaigns.Manage Funzy’s official social media accounts, including Instagram, TikTok, Xiaohongshu/RED, Facebook, and YouTube.Create engaging bilingual content, including photography, short-form videos, graphics, captions, and promotional materials.Plan and manage paid advertising campaigns across Meta, Google, TikTok, Xiaohongshu/RED, and other relevant platforms.Promote online products and e-commerce campaigns to increase website traffic, online sales, and customer conversion.Plan and promote offline events, seasonal activities, community partnerships, birthday parties, memberships, and family-focused programs.Coordinate influencer, KOL, and KOC partnerships, including outreach, negotiation, campaign execution, and performance tracking.Travel periodically to corporate-owned, franchised, and licensed locations to create content and support local marketing needs.Support new store launches through pre-opening campaigns, social media account development, community outreach, and pre-sales.Work with store managers to develop localized promotions that increase foot traffic, party bookings, membership sales, and customer retention.Manage email and SMS campaigns, including customer acquisition, retention, re-engagement, and membership renewal communications.Monitor and improve the Funzy website and online customer experience, including content, UI/UX, product presentation, and conversion flow.Coordinate external marketing agencies, designers, photographers, printers, and other vendors as needed.Track marketing performance, including website traffic, online sales, foot traffic, leads, party bookings, memberships, CAC, and ROAS.Manage the marketing calendar and budget, and provide regular performance updates to the CEO.Help build and manage an internal marketing team as the company continues to grow.QualificationsFluent in both English and Chinese, spoken and written, is required.Minimum of 3 years of professional marketing experience.Hands-on experience managing social media, content creation, digital advertising, e-commerce marketing, and offline event promotion.Strong photography, short-form video editing, graphic design, and copywriting skills.Experience with Meta Ads Manager, Google Ads, TikTok, Xiaohongshu/RED, Google Analytics, and email/SMS marketing platforms.Proficiency with Adobe Creative Cloud, Canva, Microsoft Office, and Google Workspace.Experience working with influencers, content creators, local organizations, and community partners.Strong project management and communication skills, with the ability to manage multiple campaigns efficiently.Creative, organized, detail-oriented, data-driven, and able to work independently.Familiarity with advertising policies and platform compliance requirements.Willingness to travel periodically to Funzy locations for content creation, events, and marketing support.Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.Experience in family entertainment, children’s services, retail, hospitality, lifestyle, events, or e-commerce is strongly preferred.What We OfferCompetitive salary of $65,000–$90,000 per year.Performance-based bonus opportunities.Paid time off.Flexible schedule.Employee discounts.Free Funzy passes and family discounts.Direct collaboration with the CEO and leadership team.Opportunity to build and lead an in-house marketing team as Funzy expands.