Marketing Manager

Company Description Kinperium-Hiniker LLC (Hiniker) is a Minnesota based manufacturer. With roots in the agricultural equipment industry going back to 1970 and continuing today, we know how to build tough, productive, reliable equipment. Hiniker is known for sturdy cultivators, efficient shredders, and niche equipment such as the cover crop seeder and NH3 monitors.In 1995, Hiniker branched into designing and manufacturing snow removal equipment, which is a trusted tool for many. Hiniker snow and ice equipment is built to enable the operator to work as efficiently as possible. We do this with innovative and purpose-built designs like the Hiniker C-Plow and the Hiniker Scoop Plow. We also manufacture a line of spreaders and skid steer plows. In 2024, we expanded our offerings with the acquisition of Daniels Plows, further strengthening our commitment to high-quality snow removal solutions.Hiniker products have some synergies with United Rotary Brush Corporation and will be responsible for marketing activities with both companies.Role Description The Marketing Manager will work with the leadership teams of both Hiniker and United Rotary Brush on the external communications and digital outreach strategies to develop and grow our brands for dealers and end-users. The Marketing Manager will combine internal development along with the utilization of outside resources to create and launch communications and promotional materials and information that enable the growth of the business. Duties and Responsibilities:Strategic LeadershipWork with senior management to develop the communication strategy for the brandsConduct market comparisons of competitor advertising and promotional materialsDevelop communication of the value proposition of doing business with Hiniker and URBSupplier ManagementManage and lead the work of 3rd party resources for website development, social media and digital communications, dealer development materials, etc.Manage and work with 3rd party providers to strengthen SEO and other brand building metricsManage and work with 3rd party providers to capture testimonials, videos, photos from customers and dealers communicating and reinforcing the brand imageUpdate and maintain website with appropriate brand image and informationDevelop metrics for marketing activities: website activity, lead generation, SEO, tradeshow effectivityDevelop ROI analysis for marketing spendDealer DevelopmentWork with senior management and sales to develop and implement dealer development brand building programsDevelop dealer training materials that enhance the Hiniker and URB dealer development programDevelop dealer signage, media support, local advertising that enables dealer and Hiniker/URB to build brandAssist sales in dealer recruitment materials and qualification and training materialsDevelop account based marketing strategy utilizing SEO, digital, social media, tradeshow, and outbound call and email Sales PromotionsMaintain and update promotional materials, catalogs, flyers, brochuresAssist sales in developing promotion media campaignsAssist dealers in promotion and media campaigns that support Hiniker/URB brandsCreate exceptional trade show experiences that attract customers, dealers, and oem’s to learn more about our brands Skills and Abilities:Strategic thinker with experience building brands and dealer networksExcellent contract, negotiation, and supplier performance management skills for 3rd party providersExperience managing contractors and vendors providing website and social media supportExperience developing promotional media to support growth: catalogs, brochures, flyers, etcExperience creating trade show experiences: booths, media, graphics, brochures, etc that build the brandExperience marketing with a dealer networkAbility to influence stakeholders at all levels.Collaborative partner who builds trust across teams.Comfortable navigating ambiguity and driving clarity.Education and Experience:Bachelor’s degree in related field required. Emphasis in marketing, communications, digital strategy is preferred.Minimum of 5+ years marketing communications management..Background developing marketing and brand development across a dealer networkBackground in manufacturing industry is preferred.EOE/Minorities/Females/Veterans/Disabled. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.