Marketing Manager

ResponsibilitiesAs a forward-thinking business partner for the Division leadership team, the Marketing Manager serves as the division’s marketing department head for day-to-day operations. The Marketing Manager is responsible for driving the development and execution of the annual marketing plan to contribute to the successful achievement of the division’s business plan goals, while maintaining the division’s compliance with Meritage brand and Meritage marketing standards. The Marketing Manager may serve as a people leader who is responsible for the training, performance, development, and overall daily marketing operations within the division. The Marketing Manager serves as a representative and corporate citizen for the adherence to current and changing organizational Marketing initiatives.The Marketing Manager WillDevelop and execute annual division marketing plan in collaboration with division leadership and Area/Regional Marketing DirectorEffectively plan and execute local rollout of national marketing initiatives to maximize results for the division as well as the companyDesign quarterly and monthly strategies and tactics for the division to drive qualified traffic to support the sales effort for existing communities and new community openingsWork with sales leadership as well as community teams to develop targeted marketing tactics to maximize traffic and conversion for individual communities based upon sales performance and lifecycle phase; partner with sales leadership on the effective rollout of national and divisional marketing initiatives at the local levelCreate strategic pre-opening marketing plans to ensure successful new community openings; oversee and coordinate all new community marketing activities including signage, messaging, interest list development, model merchandising, sales center installation and special events; responsibilities include planning, oversight and regular site visits Maximize division’s brand awareness and perception with key targets; consistently execute to brand standards across marketTrack and analyze results of marketing initiatives to ensure effective ROI; Leverage reporting tools and data to inform future marketing strategiesDevelop and maximize digital presence for division and individual communities, including social media strategy and content planning for division channelsCreate, audit and maintain community web presence on Meritage Homes websiteCreate and maintain collateral materials (sales tools) for new and existing communitiesBuild and manage vendor relationships Oversee and coordinate all consumer promotions and events including planning, execution and results-trackingEffectively implement the company’s national agent program and create local strategy for agent outreach efforts including messaging and event planningPrepare and effectively manage budgets for division advertising and new community start-ups as well as model furniture and sales officesNurture a play-to-win culture by modeling and encouraging departmental best practice sharingDevelop, coach and manage marketing support staff (as applicable) to include hiring, training, effective prioritization, delegation and accountability as well as performance managementIf there is no divisional Marketing Coordinator/Specialist, the Marketing Manager is responsible for departmental administrative tasks including vendor set-up, invoice coding/processing/tracking and expense report preparationQualificationsBachelor’s Degree in Marketing or related field5+ years of experience in marketing, preferably in homebuildingExperience leading others and effectively managing relationships with internal stakeholders and external marketing-related vendorsStrong technical aptitude and intermediate computer skills with expertise in MS Office applications (Outlook, Word, PowerPoint and Excel), email management systems, photo editing and website content management systems Ability to influence others and overcome objectionsExcellent written, verbal and interpersonal communication and presentation skills with keen attention to detailExperience managing relationships with marketing-related vendorsStrong team player with a demonstrated ability to work well within cross-functional teams2-3 years of people management experience preferredOverviewAre you looking for an incredible career opportunity? Then Meritage Homes is the place for you! From the homes we build to the careers we offer, we are focused on delivering a Life.Built.Better.®. Meritage is committed to building energy-efficient and affordable entry-level and first move-up homes across the US. We are looking for candidates who are excited about furthering their careers, as well as bringing their authentic self every day to be part of an inclusive organization. Meritage was certified a Great Place To Work for a second year in a row, and is currently ranked on Fortune’s Best Workplaces listings in the categories of Construction, Women and Parents. Meritage has delivered over 200,000 homes in its 40-year history, and has a reputation for its distinctive style, quality construction, and award-winning customer experience. Meritage is looking for professionals who are self-starters and want to help our organization grow by providing new and innovative ideas.When joining Meritage Homes, you and your career can benefit in several ways, including:A work environment that encourages creativity and innovative ideas from every levelAn organization that lives by its core values everydayTeam atmosphere where every individual is considered a vital assetState of the art technology to provide an optimal working environmentA competitive pay structureStrong benefitsFlexibility in work-life integrationTeam-oriented environment where all individuals play an integral role in the companyOpportunity to further your career in a growing national organizationMaintain a competitive drive to be the best