Marketing Manager

Key Responsibilities1. Offline Channel Marketing & Partner SupportTake charge of all offline marketing operations for local retail channels, including distributor activation, retail partner training, store marketing support and channel sales promotion. Collect feedback from local dealers and offline retailers, summarize market demands, and help partners improve terminal sales conversion.2. Offline Event & Terminal Promotion ExecutionPlan and execute all offline regional marketing activities, including retail roadshows, store promotions, seasonal offline campaigns, shopping mall pop-ups, industry exhibitions and local community marketing. Manage on-site arrangement, activity process control, partner coordination and post-activity effect evaluation.3. Offline Brand Localization & Terminal Image ManagementManage offline brand localization adaptation for the DACH market. Standardize offline terminal image, including store display, window design, product placement, promotional materials and in-store marketing guidelines. Ensure consistent and high-end brand presentation across all offline retail terminals.4. Offline Marketing Material Localization & DeliveryProduce and localize all offline marketing assets, including retail posters, in-store banners, leaflets, product display brochures, promotion posters and dealer manuals. Cooperate with local printing and production suppliers to ensure timely and accurate material delivery for offline terminals.5. Local Channel Resource & Partnership OperationDevelop and maintain local offline retail resources, including shopping malls, retail stores, local agencies, industry associations and offline media. Assist the sales team in negotiating channel cooperation, improving local offline coverage and market penetration.6. Offline Data Statistics & OptimizationTrack offline channel marketing KPIs, including partner activity output, terminal sales lift, event ROI, store exposure and channel activation rate. Provide monthly/quarterly offline marketing reports, optimize promotion methods and channel marketing strategies continuously.Job Requirements1. 2–5 years local marketing experience in Germany/EU, offline retail, channel distribution or brand terminal marketing background preferred.2. Proficient in English for daily work; capable of communicating independently with local dealers, suppliers and retail partners.3. Familiar with European offline retail operation logic, dealer promotion models and local terminal marketing habits.4. Basic understanding of GDPR and EU local commercial compliance for offline promotion and business cooperation.5. Strong on-site execution ability, channel communication awareness, data-driven mindset and independent project management capability.