Marketing Manager

About The CompanyAramark is a global leader in food, facilities, and uniform services, serving millions of customers daily across 15 countries. Committed to delivering exceptional service and innovative solutions, Aramark strives to create meaningful experiences for its clients and their communities. The company's mission is rooted in service and is dedicated to doing great things for each other, partners, communities, and the planet. With a focus on sustainability, diversity, and inclusion, Aramark fosters a work environment that promotes growth, development, and equal opportunity for all employees.About The RoleThe Marketing Manager at Aramark Collegiate Hospitality plays a pivotal role in driving growth and enhancing consumer engagement through strategic marketing initiatives. This position involves implementing and executing marketing programs aligned with the 4 P’s of Marketing—Product, Price, Place, and Promotion—to support accelerated profitable growth, improve consumer satisfaction, and strengthen client retention. The Marketing Manager collaborates closely with internal teams and clients to develop tailored marketing strategies that promote meal plan sales, support pricing strategies, and enhance the overall brand presence. Upholding the integrity of the Aramark brand, as well as the client’s branding elements, the role requires a proactive approach to innovation, communication, and team development to achieve business objectives.QualificationsCandidates should possess at least 1-3 years of experience in product, program, or menu development within the food service industry. Demonstrated experience in building marketing capacity and tools within complex environments is essential. A bachelor’s degree or equivalent experience in marketing, nutrition, food science, or business is required. The ideal candidate will have strong project management skills, capable of leading cross-functional teams within a matrix organization. Excellent interpersonal communication skills, including proficiency in writing and presenting, are vital. Additionally, familiarity with Photoshop or similar design tools is preferred to support creative marketing efforts.ResponsibilitiesBase Business GrowthImplement and execute strategies to increase sales, ensure accurate pricing, and promote mandatory and voluntary meal plan upgrades. Manage all promotional activities and sales enablers across the account.Drive change focused on sales growth and consumer satisfaction to ensure profitable business expansion for both the account and clients.Collaborate with the District Marketing Manager and operations team to develop tailored marketing and communication plans, monitoring and tracking results effectively.Maintain accurate data entry and results tracking within the Meal Plan Analytics database, ensuring data integrity and actionable insights.Engage with clients at all organizational levels, fostering strong communication and maintaining effective relationships.Identify opportunities for innovation, including new products, services, and technological solutions, to support sales and client retention.Participate in DiningStyles and Voice of the Consumer (VOC) initiatives, presenting findings and insights during team and client meetings each semester.Team DevelopmentManage student peer-to-peer groups to ensure effective execution of meal plan upgrade initiatives and voluntary sales activities, meeting sales targets.Oversee student marketing interns, ensuring timely completion of program logistics and graphic materials.Provide necessary training and support to the account team, ensuring brand standards are maintained at all service points to foster sustainable growth and customer satisfaction.Collaborate with the Collegiate Hospitality team to implement national programs and initiatives.Support front-line management with training in marketing, service excellence, and suggestive selling techniques to enhance sales performance.New Sales and Account RetentionParticipate in contract re-bid and extension processes for assigned accounts, contributing to strategic discussions and proposals.Assist regional marketing teams with EngageIQ and Strategic Account Review processes to optimize account performance and client satisfaction.BenefitsAramark offers competitive compensation packages, comprehensive health benefits, and opportunities for professional development. Employees gain access to ongoing training programs, leadership development initiatives, and a collaborative work environment that values innovation and diversity. The company also provides flexible work arrangements and wellness programs designed to support work-life balance and overall well-being. Joining Aramark means becoming part of a global organization committed to making a positive impact on communities and the environment.Equal OpportunityAt Aramark, we are committed to creating an inclusive environment where all employees are treated with respect and fairness. We believe that diversity enhances our ability to serve our clients and communities effectively. We provide equal employment opportunities regardless of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status, or any other characteristic protected by law. We encourage applications from all qualified individuals and are dedicated to fostering a workplace that reflects the diverse communities we serve.