Marketing Manager

About The CompanyAramark is a global leader in food, facilities management, and uniform services, dedicated to delivering exceptional experiences to clients and consumers across various industries. With operations spanning 15 countries, Aramark prides itself on its commitment to service excellence, innovation, and sustainability. The company serves millions of guests daily through its diverse portfolio of offerings, including food services, facilities management, and more. Aramark's mission is rooted in service and driven by a purpose to make a difference in communities, support its employees' growth, and contribute positively to the environment. The organization fosters an inclusive workplace where diversity is celebrated, and equal employment opportunities are a fundamental principle.About The RoleThe Marketing Manager at Aramark Collegiate Hospitality plays a pivotal role in developing and executing strategic marketing initiatives that drive profitable growth, enhance consumer satisfaction, and strengthen client retention. This position involves leveraging the 4 P's of marketing—product, price, promotion, and place—to support business objectives across one or multiple accounts. The Marketing Manager collaborates closely with cross-functional teams, including operations and regional marketing, to craft tailored marketing plans that align with client needs and organizational goals. They are responsible for managing and motivating student peer-to-peer groups, overseeing marketing interns, and ensuring the consistent execution of brand standards at all service points. The role demands a dynamic individual capable of managing multiple projects, analyzing data for continuous improvement, and fostering strong relationships with clients and internal teams to sustain growth and innovation.QualificationsThe ideal candidate will possess a minimum of 1-3 years of experience in product, program, or menu development within the food service industry. Experience in building marketing capacity and tools in complex, multi-layered environments is essential. A bachelor's degree or equivalent experience in marketing, nutrition, food science, or business is required. Strong project management skills with the ability to lead cross-functional teams in a matrix organization are vital for success. Excellent interpersonal communication skills, including proficiency in writing and delivering presentations, are necessary. Familiarity with design tools such as Photoshop is preferred, as it will aid in developing compelling marketing materials. The candidate should demonstrate a proactive approach to innovation, data analysis, and client engagement, with a passion for creating impactful marketing strategies that support business growth.ResponsibilitiesBase Business GrowthImplement and execute programs aimed at increasing sales, ensuring pricing accuracy, and promoting meal plan upgrades and voluntary sales initiatives across assigned accounts.Drive change focused on sales enhancement and consumer satisfaction to achieve profitable growth for both the account and clients.Collaborate with the District Marketing Manager and operations team to develop tailored marketing and communication plans, monitoring and analyzing results for continuous improvement.Manage the sales process, ensuring accurate data entry and reporting within the Meal Plan Analytics database.Maintain effective communication and relationships with clients at all organizational levels to foster trust and collaboration.Identify opportunities for innovation, technology integration, and new product or service offerings to support sales growth and client retention.Participate in initiatives such as DiningStyles and Voice of the Consumer (VOC), presenting insights and results during team and client meetings each semester.Team DevelopmentLead and manage student peer groups to ensure the successful execution of meal plan upgrade activities and voluntary sales campaigns to meet or exceed targets.Oversee the work of student marketing interns, ensuring timely completion of program logistics and graphic materials.Provide necessary training and support to the account team, emphasizing brand standards and service excellence to promote sustainable growth in sales and customer satisfaction.Collaborate with the Collegiate Hospitality team to implement national marketing programs and initiatives effectively.Support front-line management through administration of marketing, service excellence, and suggestive selling training programs.New Sales and Account RetentionParticipate actively in contract re-bid and extension processes, contributing insights and strategies to secure ongoing client partnerships.Assist regional marketing team members with strategic account reviews and engagement initiatives such as EngageIQ.Identify and pursue opportunities for new sales, account growth, and retention through innovative marketing strategies and client engagement.BenefitsAramark offers a comprehensive benefits package designed to support the well-being and professional development of its employees. This includes competitive health insurance plans, retirement savings options, paid time off, and wellness programs. Employees have access to ongoing training and development opportunities to enhance their skills and advance their careers within the organization. The company fosters a collaborative and inclusive work environment, encouraging innovation, recognition, and work-life balance. Additionally, employees are part of a global network committed to making a positive impact on communities and the environment, providing meaningful opportunities to contribute and grow both personally and professionally.Equal OpportunityAramark is an equal opportunity employer committed to diversity and inclusion. We do not discriminate based on race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status, or any other characteristic protected by law. We believe in creating a workplace where everyone feels valued, respected, and empowered to contribute their best. All employment decisions are made based on merit, qualifications, and business needs. We encourage individuals from diverse backgrounds to apply and join our team in making a difference.