Marketing Manager

People Architects is partnering with a fast-growing, multi-brand consumer products company to recruit a Marketing Manager.The Marketing Manager will support the growth of a portfolio of direct-to-consumer consumer brands as they evolve from direct-response marketing toward scalable, higher-value businesses. This role owns day-to-day marketing execution—including ecommerce, paid media, lifecycle marketing, social media, product launches, and merchandising—with a focus on improving the post-click customer experience to drive average order value (AOV), repeat purchases, and customer lifetime value (LTV).Working closely with the Director of Marketing and cross-functional partners, this role prioritizes initiatives, brings campaigns to market, and turns performance data into growth opportunities. It's ideal for someone who thrives in a fast-paced, performance-driven environment where success is measured by business outcomes.ResponsibilitiesBrand Strategy & GrowthSupport the Director of Marketing in developing and executing marketing strategies, promotional calendars, and growth initiatives across multiple consumer brands aligned with revenue goalsUse performance insights to improve customer acquisition, conversion, retention, AOV, and LTV while supporting forecasting, business reviews, and strategic planning with Finance and Demand PlanningWebsite Experience & ConversionLead website optimization initiatives to improve the customer journey and increase conversion rates in partnership with Creative and Ecommerce teamsIdentify and execute conversion rate optimization (CRO) opportunities throughout the customer journey, from landing page through checkouteCommerce, Merchandising & Product LaunchesOwn Shopify merchandising, site experience, and promotional execution, including bundles, subscriptions, upsells, cross-sells, pricing, and promotional offersLead cross-functional product launches from planning through execution, including briefs, SKU setup, pricing, inventory coordination, creative assets, and lifecycle marketingSupport retail and omnichannel product launches through launch planning and retailer marketing materials as neededCustomer Retention & LoyaltyDevelop and optimize loyalty programs, subscription experiences, and retention strategies that increase customer engagementDrive initiatives that improve repeat purchase rates and customer lifetime value across multiple brandsIntegrated Marketing & Cross-Functional ExecutionPartner with Paid Media, Lifecycle Marketing, Social Media, Creative, Ecommerce, Marketplace, and Operations teams to execute integrated marketing campaignsManage cross-functional timelines, priorities, and communications while proactively resolving execution challengesPerformance Analytics & OptimizationDevelop weekly and monthly performance reporting using ecommerce and marketing analytics platforms to monitor KPIs, identify trends, and highlight opportunitiesTranslate performance data and competitive insights into actionable recommendations while leveraging AI tools to improve efficiency, reporting, and decision-makingMinimum Qualifications4+ years of experience in DTC ecommerce, performance marketing, or consumer brand marketingExperience supporting and executing integrated marketing strategies for one or more DTC consumer brandsStrong understanding of Meta advertising, lifecycle marketing, ecommerce, conversion rate optimization (CRO), merchandising, customer retention, and performance marketing.Experience with Shopify and ecommerce merchandisingStrong analytical skills with hands-on experience using ecommerce analytics, paid media platforms, email marketing platforms, and web analytics tools to identify growth opportunities and drive business decisionsPerformance marketing mindset with strong commercial acumenExcellent project management and cross-functional leadership skillsExperience leveraging AI tools to improve marketing execution, reporting, content development, analysis, and productivityPreferred QualificationsSubscription ecommerce experienceHealth & wellness or consumer packaged goods (CPG) experienceExperience with ecommerce technology platforms such as Recharge, Loop, Postscript, or similar toolsExperience supporting grocery, retail, Amazon Marketplace, or omnichannel marketing initiatives*No external agencies/3rd parties.