Marketing Manager

We are seeking an experienced Marketing Manager with a strategic vision and strong leadership skills to oversee the company's marketing strategy and brand development. The ideal candidate will actively contribute to the growth and success of the business. The role involves responsibility for brand and marketing strategy, as well as the implementation and evaluation of campaigns. It includes portfolio development, budget management, and coordination of the team and external partners.Key Responsibilities* Develop and implement the annual marketing and branding strategy in alignment with the company's objectives.* Define and execute the marketing policies for the company's brand portfolio.* Manage and monitor the marketing budget, ensuring the effectiveness of investments and achievement of commercial goals.* Oversee the ATL and BTL strategies and activities, from planning through execution and results evaluation.* Lead promotional campaigns and assess their impact on brand and business metrics.* Continuously analyze market trends, consumer behavior, competitors, and relevant industry developments to identify growth opportunities.* Utilize and interpret market data and studies, including Nielsen reports, to inform marketing decisions.* Identify opportunities for new product development and existing product enhancement, coordinating the development and launch processes.* Track key performance indicators for brands and propose initiatives to increase sales, distribution, trial, and brand awareness.* Collaborate closely with sales teams to align marketing objectives with business priorities.* Lead and develop the marketing team by setting objectives, defining responsibilities, and supporting professional growth.* Coordinate partnerships with advertising agencies, media, creative teams, research firms, and other external partners.* Work with regional marketing teams to ensure alignment and implementation of relevant initiatives.* Organize and facilitate regular meetings to align goals and synchronize activities across teams and departments.* Oversee interdepartmental actions necessary for successful product launches and ongoing performance monitoring.* Maintain strong professional relationships with agencies, distributors, partners, and other company collaborators.What You Bring * Relevant experience in a Marketing Manager role.* Proven experience in developing and implementing marketing and brand strategies.* Experience managing marketing budgets.* Experience coordinating ATL/BTL campaigns and collaborating with agencies.* Expertise in brand management and enhancing brand equity.* Proficiency in analyzing market data and utilizing Nielsen-type studies.* Experience leading and developing teams.* Excellent collaboration skills with sales teams and other departments.* Strong skills in analysis, organization, negotiation, and communication.* Results-oriented mindset with the ability to translate market insights into actionable strategies.* Advanced proficiency in English.At Pladis, we’re proud to be a global snacking company with iconic brands loved by millions around the world. With a diverse and talented team across multiple markets, we’re driven by our purpose to bring happiness with every bite while creating an environment where people can grow, innovate and make a real impact.