Marketing Manager

THE ROLEWe have an immediate opening available for a full-time Marketing Manager to join the growing Princeton Identity team!We are looking for a relentlessly-success-driven B-to-B marketing professional to lead all marketing activities to increase Princeton Identity brand awareness, drive product and technology education, and generate sales leads to grow our North American footprint!RESPONSIBILITIESThis Marketing Manager position is ideal for someone who has demonstrated successful outcomes in previous B-to-B engagements - preferably for a mid-stage startup company- by developing strategy and analytics-guided tactics for digital omni-channel content creation and delivery.Specific job duties will include:Develop and execute a strategic multi-channel approach to achieve overall objectivesManage / grow social media presence (LinkedIn, YouTube, Reddit, and others)Manage / update web presence; use SEO improve performance vs competitorsManage / execute email campaigns through HubSpot / CRM toolsCreate engaging video, visual, and written content as neededDevelop customer stories and success narratives in text and video formTrack and report marketing metrics to guide strategic decisionsCollaborate with internal teams to align messaging and coordinate direction and timing for product developments, customer stories, and company newsREQUIRED QUALIFICATIONSUndergraduate degree in marketing or a technology field is requiredMinimum 3 years of successful professional B-to-B marketing experience - specific focus on HW technology products a plus! - specific experience growing startup companies a definite plus!Strong persuasive communication skills: written, spoken, content creation, etc.Familiarity with HubSpot, Google Analytics, SEMrush (or equivalent), Canva, or Adobe Creative SuiteVideography and video editing experienceExperience in technology, security, or access control helpfulWHAT WE OFFERFlexible, remote working arrangementsOpportunity to help evolve the marketing function of a growing tech companySupportive, innovative team culture where your contributions are valuedRoom to expand the role into even greater value contribution functionsCOMPENSATIONCompetitive base rateBENEFITS401(k) / matchingHealth insuranceDental, Vision insuranceHealth savings accountFlexible spending accountPaid time offABOUT USFor two decades, Princeton Identity has manufactured state-of-the-art commercial iris-biometrics that redefine how organizations approach security, compliance, access control, and identity management. Our established and growing product portfolio has been deployed across the world, delivering secure identity assurance that combines unparalleled accuracy, innovation, reliability, and great user experience!If you’re an ambitious marketer ready to make a tangible impact in a high-tech, high-growth environment, we’d love to hear from you!