Marketing Manager

OverviewWELCOME TO SITAAt SITA, we keep airports moving, airlines flying smoothly, and borders open. Our technology and communication innovations power the success of the global air travel industry.You'll find us in 95% of international airports, working closely with over 2,500 transportation and government clients. Each partnership brings unique challenges, and we thrive on delivering fresh solutions and cutting-edge tech to keep operations running like clockwork. We don't just move the world forward-we're proud to be recognized as a Great Place to Work® by 79% of our employees and certified in most of our growing locations. Here, we feel empowered, supported, and inspired to grow.Are you ready to love your job?The adventure begins right here, with you, at SITA.About The Role And The TeamThis role is the global lead for marketing campaigns activity in SITA’s Airports Business Unit.Reporting to the Head of Airports Marketing, this role is responsible for planning, developing, and delivering integrated campaigns that drive increased awareness of SITA and its latest developments and best-in-class products within the Airport Technology sector. Building and top-of-funnel engagement and demand generation on a global scale.The role serves as a bridge between the Airport Business Unit (BU), Central Marketing, and ‘in-market’ (GEO) Marketing teams, helping deliver the Airport BU’s growth goals, while ensuring that campaigns are aligned with SITA’s strategic aim for the sector and executed to best-in-class B2B technology marketing standards.In this strategic position, you will design innovative and impactful multi-channel campaigns – leveraging paid, earned, and owned media across digital and traditional channels. Elevating and maintaining SITA’s marketing leading position while generating Marketing Qualified Leads (MQLs) for airport solutions. You will also coordinate closely with GEO marketing teams (APAC, MEA, EURO, AMER) and BU Solution Specialists (SST) to nurture leads, converting awareness and interest into a tangible pipeline of leads for the GEOs to ultimately progress into new and increased revenue (MQL to SQL conversion).Collaboration is critical: success in this role means working hand-in-hand with BU portfolio teams, GEO marketing, and Central Marketing functions (e.g. brand, content, digital) to ensure campaigns resonate globally while meeting specific, measurable needs.This role carries significant responsibility for campaign strategy and execution. It entails full ownership of the campaign lifecycle – from initial concept and messaging, through content creation and channel selection, to launch, measurement, and optimization.As the dedicated campaigns specialist within the Airports BU Marketing team, you will shape how SITA engages the airport industry market: positioning new product innovations, building thought leadership on airport technology trends, and driving lead generation efforts that help to fill the sales pipeline. The impact is large and visible – your campaigns will influence SITA’s growth in the Airports sector and help maintain its reputation as an industry leader.What You Will DoProduct Marketing and Go-to-MarketDevelop positioning, messaging, value propositions and customer-facing narratives for priority Airports solutions. Translate complex technical capabilities into clear, compelling customer benefits. Support go-to-market planning for new products, launches and strategic growth initiatives. Work with Product Management and Solution Specialists to understand product capabilities, customer problems, market opportunities and competitive dynamics. Contribute to segmentation, persona development, buyer journey mapping and competitive intelligence. Act as a customer champion by bringing airport needs, operational realities and customer outcomes into marketing planning and execution. Create practical messaging frameworks, sales materials and campaign inputs that help internal teams communicate value consistently. Produce clear, concise and persuasive written content for a range of audiences, including customers, sales teams, regional marketing teams and senior stakeholders. Growth and Demand GenerationDevelop and execute integrated global marketing programs that drive awareness, engagement, lead generation, and solution adoption. Partner with Regional Marketing teams to adapt and activate global campaigns in local markets. Support lead nurturing, funnel progression and MQL-to-SQL conversion in partnership with Sales and Marketing Operations. Use performance data to improve targeting, messaging, content, channels and campaign effectiveness. Help increase marketing contribution to pipeline creation, opportunity influence and portfolio growth. Balance strategic planning with fast, effective execution across multiple campaigns and priorities. Thought Leadership and Industry InfluenceSupport SITA's position as a thought leader in airport transformation, digital operations, automation and AI-enabled airport technology. Develop and contribute to thought leadership, executive content, customer stories, solution briefs, webinars, event messaging and campaign assets. Collaborate with Product, Industry, Research, Communications and Sales teams to turn market insight into compelling content. Support strategic events, customer engagement programs, and industry campaigns. Write with confidence, clarity and authority, simplifying complex technology and industry themes for executive and customer audiences. AI, Innovation and Creative ExcellenceUse AI, automation, data and modern marketing tools to improve productivity, insight, content development and campaign performance. Bring creative thinking to campaign ideas, storytelling, customer journeys and marketing activation. Test new approaches, learn from performance and scale what works. Stay curious about emerging technologies, customer behaviour and modern B2B marketing practice. Challenge existing ways of working constructively and look for smarter, better and more scalable solutions. Performance and Operational ExcellenceDefine clear objectives and success measures for campaigns, launches, and marketing programs. Track performance across awareness, engagement, leads, funnel progression, adoption and ROI. Share actionable insights and recommendations with stakeholders. Manage project plans, budgets, agencies and delivery timelines with discipline. Build repeatable assets, toolkits and processes that improve consistency and execution quality across regions. Cross-Functional CollaborationWork closely with Product Management, Sales, Regional Marketing, Central Marketing, Communications and Customer Success teams. Build trusted relationships across global and regional stakeholders. Influence without formal authority through insight, preparation, credibility and collaboration. Equip regional teams with messaging, campaign frameworks, content and activation guidance. Serve as a reliable product marketing partner for priority airport solutions and growth initiatives. QualificationsABOUT YOUR SKILLS:7+ years of experience in B2B marketing. Experience in the technology sector is preferred – ideally in aviation/airport technology, telecom/IT, or a similar fast-paced B2B environment where multi-channel campaigns and solution selling are the norm.Experience at or working with leading and innovative brands is a strong plus, as we value exposure to world-class marketing practices and high operational standards.Strong product marketing fundamentals — Experience in product positioning development, messaging, launches, and go-to-market execution. Excellent writing and storytelling skills — Able to simplify complex technologies into clear, compelling customer narratives. Commercial awareness — A clear understanding of how marketing supports growth, pipeline, and adoption. Customer curiosity — Genuine interest in how airports operate, buy, transform, and create value. Demand generation experience — An understanding of modern B2B Enterprise buying journeys, funnels, and conversion. Digital, data and AI fluency — With a willingness to keep learning and experimenting. Creativity and initiative — Confidence to challenge conventional thinking and test new approaches. Pace and operational discipline — Able to manage multiple priorities while maintaining high standards. Cross-functional effectiveness — Able to work across functions, geographies, and stakeholder groups. Education: A degree in Marketing, Business, Communications (or a related field), or significant experience in a relevant role, supported by certifications in marketing (e.g., CIM, MBA, or digital marketing certifications). What’s most important is a passion for staying up-to-date with the latest B2B marketing trends and techniques.What We OfferWe're all about diversity. We operate in 200 countries and speak 60 different languages and cultures. We're really proud of our inclusive environment. Our offices are comfortable and fun places to work, and we make sure you get to work from home too. Find out what it's like to join our team and take a step closer to your best life ever.🏡 Flex Week: Work from home up to 2 days/week (depending on your team's needs)⏰ Flex Day: Make your workday suit your life and plans.🌎 Flex-Location: Take up to 30 days a year to work from any location in the world.🌿 Employee Wellbeing: We have got you covered with our Employee Assistance Program (EAP), for you and your dependents 24/7, 365 days/year. We also offer Champion Health - a personalized platform that supports a range of wellbeing needs.🚀 Professional Development: Level up your skills with our training platforms, including LinkedIn Learning!🙌 Competitive Benefits: Competitive benefits that make sense with both your local market and employment status.SITA is an Equal Opportunity Employer. We value a diverse workforce. In support of our Employment Equity Program, we encourage women, aboriginal people, members of visible minorities, and/or persons with disabilities to apply and self-identify in the application process.