Marketing Manager

Marketing Manager – SlovakiaLocation: Bratislava, SlovakiaEmployment Type: Full-TimeWork Arrangement: Hybrid – 3 days in the office and 2 days remoteReports to: Head of Marketing, SlovakiaIndustry: Online Food Delivery / TechnologyAbout the RoleA leading global online food delivery platform is seeking a Marketing Manager to lead and execute its B2C marketing strategy in Slovakia. The role will focus on developing locally relevant campaigns that strengthen brand visibility, engage consumers, and drive commercial performance.Working closely with both global and local teams, the Marketing Manager will own key consumer marketing initiatives while adapting global strategies to the Slovak market.Key ResponsibilitiesStrategy & PlanningLead the development and execution of the local B2C customer marketing strategy and calendar.Align local marketing initiatives with broader global and business objectives.Adapt global campaigns and activations to ensure strong relevance for Slovak consumers.Develop local promotional campaigns, with a strong focus on digital marketing.Support the development and execution of integrated marketing plans targeting consumers in Slovakia.Campaign Execution & ManagementCollaborate with global teams and local commercial teams to develop consumer-focused promotions.Create and oversee consumer campaigns across:CRMDigital marketingPerformance marketingSocial mediaInfluencer marketingSponsorshipsEnsure campaigns are delivered effectively and aligned with commercial objectives.Performance & OptimizationMonitor campaign performance against agreed KPIs and marketing health metrics.Analyze results and use consumer and market insights to optimize campaigns.Identify local market and partnership opportunities and recommend adjustments to improve effectiveness.Share successful approaches and best practices with relevant teams.Collaboration & Stakeholder ManagementAct as a strategic marketing partner and connector across global and local teams.Collaborate with Sales, B2B, Customer Service, Logistics, and other stakeholders to develop effective commercial strategies.Work closely with global marketing teams to ensure alignment while maintaining strong local market relevance.Own the local B2C marketing budget, including planning, allocation, utilization, and tracking of promotional voucher budgets.Qualifications & ExperienceExperience in a broad marketing role with exposure to multiple marketing disciplines.Strong commercial awareness and a results-oriented approach.Excellent analytical and problem-solving skills.Ability to manage multiple projects and switch effectively between different priorities.Strong ability to work independently, take initiative, and adapt quickly to changing requirements.Excellent communication and stakeholder management skills.Fluency in Slovak and English, both written and spoken.Experience in FMCG or a consumer-focused industry is advantageous.What You'll BringThe ideal candidate is a commercially minded marketer who enjoys variety and can confidently move between strategic planning, campaign execution, performance analysis, and stakeholder management.You will combine a strong understanding of local consumer behavior with the ability to collaborate effectively across international teams, translating global marketing strategies into campaigns that resonate with the Slovak market.Work ArrangementThis is a hybrid position based in Bratislava, with an expectation of working from the office three days per week and remotely two days per week.