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SoTalent

Marketing Manager

New York, United StatesSalary not listed2 weeks ago
Market rate for Marketing Manager $120k–$144k avg (332 roles with published salary)

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Manager, Partner MarketingWe are seeking an experienced Manager, Partner Marketing to develop and execute marketing strategies that strengthen strategic content and technology partnerships while driving customer engagement and commercial success. This role works cross-functionally with Product, Sales, Communications, Legal, and Marketing teams to deliver consistent messaging, support go-to-market initiatives, and enable customer-facing teams.This is an excellent opportunity for a marketing professional who enjoys working in a fast-paced SaaS, technology, or information services environment where collaboration, strategic thinking, and stakeholder management are key.Key ResponsibilitiesPartner Marketing & StrategyDevelop and execute partner marketing strategies that support strategic partnerships and business growth.Collaborate with Product, Communications, and Legal teams to ensure partner messaging is accurate, compliant, and aligned with business objectives.Translate product value propositions into compelling customer-facing messaging and marketing content.Maintain and evolve messaging as products, partnerships, and market conditions change.Partner Enablement & Relationship ManagementCoordinate marketing approvals for partner branding, logos, and intellectual property usage.Build and maintain strong relationships with partner marketing and communications teams.Develop scalable co-marketing initiatives that support shared business goals.Ensure marketing activities align with contractual requirements and partner expectations.Marketing Campaigns & AwarenessSupport awareness initiatives through digital campaigns, websites, webinars, events, collateral, and partner communications.Work with Communications teams on announcements, press releases, and social media campaigns.Collaborate with regional and field marketing teams to execute integrated marketing programs.Sales EnablementDevelop and maintain sales enablement materials including presentations, FAQs, messaging guides, and training resources.Ensure customer-facing teams have consistent messaging around partnerships and product capabilities.Serve as the primary point of contact for partner-related marketing and sales support.Requirements5+ years of experience in Partner Marketing, Product Marketing, B2B Marketing, or a related field.Experience within SaaS, technology, information services, publishing, research technology, or similar industries.Strong stakeholder management and cross-functional collaboration skills.Experience working with Product, Sales, Communications, Legal, and Marketing teams.Proven experience supporting partner marketing programs, strategic partnerships, or ecosystem marketing initiatives.Excellent project management skills with the ability to manage multiple priorities in a matrixed environment.Strong written communication, storytelling, and messaging development skills.Ability to translate complex partnership models into clear, customer-focused messaging.Experience supporting post-launch products, business transformation initiatives, or rapidly evolving technology environments.Bachelor's degree in Marketing, Communications, Business, or a related discipline.Preferred QualificationsExperience supporting AI-enabled products or technology platforms.Experience with strategic partnerships, licensing, or content ecosystem marketing.Knowledge of academic research, publishing, information services, or similar industries.Experience coordinating global marketing initiatives across multiple regions and stakeholders.Advanced degree is advantageous.This role is ideal for a collaborative marketing professional with strong partner marketing experience who enjoys driving go-to-market success, developing strategic messaging, and working across diverse global teams.

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