Marketing Manager

This role will serve as a marketing team of one, responsible for owning, developing, and executing the company’s comprehensive marketing strategy across multiple channels. This individual will play a critical role in supporting the sales of agricultural equipment by producing high-quality, visually compelling marketing materials while leading the company’s evolution toward a more modern, data-driven digital and social media presence.This position offers a high level of autonomy and creative control, making it ideal for an experienced marketing professional who can operate both strategically and tactically. The ideal candidate will be comfortable setting direction, prioritizing initiatives, and executing end-to-end marketing programs—from branding and graphic design to digital campaigns, content strategy, and performance tracking. A strong emphasis will be placed on elevating brand consistency, strengthening market presence, and modernizing marketing efforts across all platforms.ESSENTIAL FUNCTIONSOwn and execute the overall marketing strategy, aligning initiatives with business goals and sales objectivesDesign, develop, and manage marketing collateral including brochures, flyers, presentations, product assets, and digital contentLead the company’s social media strategy, including content planning, creation, publishing cadence, and performance analyticsDrive digital marketing initiatives, including website optimization, SEO/SEM efforts, email campaigns, and online brand visibilityMaintain and continuously enhance brand standards, messaging consistency, and visual identity across all channelsPartner closely with sales leadership and field teams to support marketing needs for product launches, farm shows, trade events, and dealer meetingsCollaborate with dealer networks to provide marketing tools, guidance, and support to drive equipment salesOversee website updates, ensuring timely and accurate content related to new products, campaigns, and company initiativesReview and approve co-op and dealer-submitted marketing materials to ensure alignment with brand standardsAnalyze campaign performance and marketing effectiveness, making data-driven recommendations for continuous improvementIdentify and implement new tools, technologies, and processes to scale and modernize marketing effortsEDUCATION / EXPERIENCE5+ years of progressive marketing experience, ideally within manufacturing, agriculture, equipment, or related industriesProven track record of developing and executing integrated marketing strategies across both traditional and digital channelsStrong hands-on experience with digital marketing, social media management, and website/content management systemsExperience working in a highly autonomous role or as a primary/sole marketing resource preferredDemonstrated ability to translate business objectives into effective marketing initiatives that drive engagement and salesBachelor’s Degree in Marketing,TECHNICAL SKILLSAdvanced proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) or similar design toolsStrong working knowledge of digital marketing tools (social media platforms, email marketing, analytics tools, CMS platforms)Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)DESIRED KNOWLEDGE, SKILLS, & ABILITIESStrong graphic design and visual storytelling capabilitiesAbility to think strategically while executing tactically with minimal oversightComfortable managing multiple priorities in a fast-paced, self-directed environmentStrong business acumen with the ability to partner cross-functionally with sales, leadership, and external stakeholdersData-driven mindset with the ability to evaluate performance metrics and adjust strategies accordinglyCreative, solutions-oriented thinker who brings fresh ideas to enhance brand presence and market engagementSUPERVISORY REQUIREMENTSThis is an individual contributor role with no direct reports, but operates with a high level of ownership and influence across the organization