Marketing Manager

The Wealthy Practitioner | Remote | $90,000–$110,000You've built the campaigns. You've run the launches. You've proven you can execute inside a big brand machine and you're GOOD at it. But you're ready for something more than being the person who implements someone else's strategy and calls it done. You're ready to own the outcomes, not just the deliverables. This is that role.Who We AreThe Wealthy Practitioner exists for one reason: to help health and wellness practitioners stop trading time for money and start building businesses that give them freedom, income, and impact without burning out or selling out.We're in active growth mode. That means urgency, decisions, and successful results — not committee approvals and quarterly planning cycles. Our clients are practitioners who've bet on themselves, and we match that energy every single day. The work we do changes what's financially possible for the people we serve. That mission isn't a tagline. It drives every funnel, every email, every launch.We're building a high-performance team that thinks strategically and executes with precision.What You'll OwnThis is not a coordinator role. This is not a "support the marketing team" role. You are the marketing engine — responsible for the strategy, the execution, and the numbers.Funnel Strategy & OptimizationYou'll own our end-to-end funnel architecture — from cold traffic to closed sale. You understand where leads drop off, why they convert, and what a high-performing funnel feels like from the inside. You build with intention and optimize with data, not hunches.Email Marketing & AutomationYou'll own our email ecosystem inside GoHighLevel — welcome sequences, nurture campaigns, launch sequences, re-engagement flows, and everything in between. You understand that email is not just a broadcast tool. It's a relationship-builder, a revenue driver, and a trust asset. You'll treat it that way.Launch Strategy & Campaign ExecutionYou'll lead the marketing strategy for every program, course, and offer launch — from pre-launch runway to post-launch debrief. You understand open cart mechanics, deadline psychology, and how to build momentum that converts. You've done this before. You know what separates a $200K launch from a $2M one.Cross-Channel Campaign ManagementYou'll develop and execute integrated campaigns across email, organic social, and paid channels — with a clear through-line in messaging and a unified conversion strategy. You'll keep the brand voice consistent while adapting for platform and audience context.Analytics & Performance ReportingYou'll track what matters, report with clarity, and make recommendations that move the business. Vanity metrics don't interest you. You focus on CAC, conversion rates, email open and click performance, funnel drop-off, and revenue attribution. You bring the numbers to every strategic conversation.Brand & Messaging ConsistencyYou'll be the voice guardian — ensuring that everything we put out sounds like us and speaks directly to our audience. You understand what health and wellness practitioners care about, fear, and aspire to, and you translate that insight into copy, campaigns, and positioning that resonates.Who You AreYou are someone who gets restless when you're only executing tasks. You want your fingerprints on the thinking — not just the output. But you're also self-aware enough to know the difference between contributing to a strategy and owning it, and you don't need the latter to feel engaged.You are someone who:Has 4–7+ years of marketing experience, with meaningful time in online coaching, personal development, or high-ticket digital productsUnderstands what it takes to market in the coaching or online education space — the audience psychology, the launch mechanics, the email ecosystemIs a GoHighLevel power user. This is non-negotiable. You know GHL deeply: workflows, email sequences, automations, pipelines. If you've never used it, this is not the role for you.Has built and contributed to launch campaigns for online programs — you understand open-cart mechanics, deadline psychology, and what separates a strong sequence from a mediocre oneCan write. Not as a professional copywriter, but as a marketer who knows that good copy starts with clear thinking and that you can't brief what you can't articulate yourselfHas strong campaign instincts — you look at a sequence and immediately see where the friction is and what the fix might beCares about performance data. You know which metrics actually matter, you can read a report, and you bring ideas to the table that are informed by what the numbers are sayingCan work within a collaborative, founder-led environment. You'll have real input and your voice will matter — but final decisions on strategy and positioning sit with leadership, and that doesn't frustrate you. It's how good companies work.Thrives in a fast-moving environment where done-and-optimized beats perfect-and-lateThis role is NOT for you if:You need heavy structure and long approval chains to do your best workYou think of marketing as a support function rather than a growth engineYou've never worked inside the coaching or online course industryGoHighLevel is something you've "heard of" but never actually usedYou want to execute someone else's vision without having your own strategic fingerprints on the outcomesWhy This Role. Why Now. You'll have real input — not "input" in the sense of being consulted and ignored, but the kind where your ideas show up in campaigns and your read on the data shapes what we do next.You'll work closely with leadership. This is not a role where you're three layers removed from the people driving the vision. You'll be in the room on strategy calls, in launch planning, in creative reviews.The mission is real. Health and wellness practitioners are some of the most underserved entrepreneurs in the market. They're brilliant at what they do and exhausted from trying to build a business around it. If you care about who you're marketing for, this will matter to you.The timing is right. We're in a growth phase — which means the campaigns built in the next 12–18 months will define the company's trajectory. The person in this role will have shaped that.Compensation + BenefitsBase Salary: $90,000–$110,000, commensurate with experienceAdditional:Performance bonus tied to launch and revenue milestonesHealth benefitsPaid time offRemote-first work environmentDirect access to industry-leading training, tools, and resources in the online business and coaching spaceA front-row seat to a scaling company where your work compoundsIf you've read this and something clicked — if you recognized yourself in the "Who You Are" section and thought this is exactly what I've been looking for — we want to hear from you.We are looking for a specific person. Not a generalist who can do marketing. Someone who has lived in this world, who knows GoHighLevel inside and out, who has been behind the curtain of a successful coaching brand, and who is ready to own the marketing function of a company on the move.