Marketing Manager

Company OverviewFor over 20 years, TN HomeBuyers has been Nashville’s trusted real estate investment company, helping homeowners sell their houses the easy way, with no stress, no delays, and no surprises. Whether someone needs to sell quickly or simply wants a hassle-free process, we deliver clear, reliable solutions backed by our “Sell Your House the Easy Way” guarantee.Our mission is to provide honest solutions for homeowners while strengthening the communities we serve. We believe meaningful work comes from solving real problems for real people, and we hold ourselves to a high standard of service, follow-through, and results.Our team operates under five core values: Team First, Responsibility, Stewardship, Trustworthiness, and Loyalty. These principles guide how we work, how we serve our customers, and how we hold ourselves accountable to the commitments we make every day.At TN HomeBuyers, we believe great outcomes come from people who take ownership, support their team, and consistently deliver on what they promise.Position OverviewThe Marketing Manager is responsible for generating qualified opportunities through data-driven strategy, disciplined campaign management, and strong vendor accountability. This role oversees performance across all marketing channels, including PPC, SEO, social media, direct mail, TV, streaming, content creation, and other lead generation initiatives. The Marketing Manager must understand the economics behind each channel, quickly identify performance trends, and make informed decisions that improve lead quality, appointment conversion, and return on ad spend. Success in this role requires analytical thinking, urgency, ownership, organization, and consistent follow-through.Duties IncludeOwn weekly marketing performance reporting, including lead volume, qualified opportunities, cost per lead, and channel-level performanceManage marketing budget performance by identifying where spend should be scaled, reduced, paused, or reallocatedReview TV commercial performance, spot placement, creative rotation, and vendor reporting to ensure commercials are reaching the right audience at the right timeHold PPC, SEO, direct mail, TV, paid social, and website vendors accountable to weekly targets, reporting standards, and corrective action plansOversee direct mail execution, list management, vendor coordination, split testing, and campaign trackingCoordinate content creation, testimonials, reviews, social media activity, website updates, and brand assetsResearch and propose new strategic ideas or shifts to maximize return on investmentDevelop, create, and coordinate short- and long-form content across social media, YouTube, websites, and paid marketing channels Partner with the internal team to evaluate marketing quality and improve conversion feedback loopsUse AI tools and marketing technology to improve reporting speed, campaign analysis, content workflow, and operational efficiencyIdeal Candidate Experience And Skill SetsExperience managing multi-channel lead generation campaignsStrong data literacy with the ability to interpret dashboards, identify patterns, and make math-driven decisionsProven ability to hold external vendors or agencies accountable to KPIs and performance expectationsExperience in real estate, home services, direct response, or other high-urgency lead generation environments preferredStrong project management and organizational skills with the ability to manage multiple campaigns simultaneouslyComfortable using AI tools such as ChatGPT or Claude to improve workflow efficiency and output qualityExperience creating and coordinating marketing content, campaigns, and brand execution Ability to communicate directly, make decisions quickly, and operate with accountability in a performance-driven environmentWhat do I get?Competitive starting salary with bonus opportunitiesMedical, dental, and vision insurancePaid holidays and vacationRetirement plan with a company contribution matchImportantWe kindly ask that all interested candidates submit an application before contacting us directly. This role follows a structured and intentional hiring process, and applications must be on file for consideration. All applications are reviewed in the order they are received, so please allow our team adequate time to review your resume before following up via email or phone. If you have any time-sensitive questions or need additional clarity, you’re welcome to reach out using the contact information below:📞 615-747-2289📧 [email protected] Range: $75,000 USD - $90,000 USD