Marketing Manager (B2B)

Senior Sales & Marketing Operations Manager, North AmericaLocation: San Francisco, CAAbout the RoleWe are a fast-growing AI infrastructure company providing managed AI inference solutions that help businesses deploy leading open-source and premium AI models in production more quickly and cost-effectively.As we establish our presence in North America, we are looking for a Senior Sales & Marketing Operations Manager to become the first dedicated marketing hire in the region.Working closely with the North America Revenue Lead, you will develop and execute the go-to-market and marketing strategy for the US market. This is a hands-on, build-from-the-ground-up role rather than a position focused on maintaining existing programs.Your primary objectives will be to establish credibility in a market where the company is still relatively unknown, build trust among technical and business buyers, and generate qualified pipeline for the sales team. Success will be measured by commercial impact and pipeline contribution, rather than brand awareness alone.How the Role WorksYou will initially be the only dedicated marketing professional based in North America and will not be expected to manage a local team from day one.Instead, you will collaborate closely with the Revenue Lead and coordinate with centralized brand, creative, content, social media, paid-media, and web teams. These internal resources will serve as your execution engine, while you lead the regional strategy, events, partner marketing, demand generation, and go-to-market activities.This opportunity is well suited to someone who enjoys building alongside a hands-on founder, general manager, or commercial leader, while leveraging the capabilities of a broader global organization.Key Responsibilities1. Marketing and Go-to-Market StrategyPartner with the Revenue Lead to develop the North America marketing and go-to-market strategy.Define regional positioning, messaging, target audiences, channel mix, demand-generation priorities, and success metrics.Translate a highly technical and differentiated product into a clear, credible, and commercially relevant story.Align marketing activities closely with revenue objectives and sales priorities.2. Events and Partner Co-MarketingDevelop and manage the regional events and partner-marketing strategy.Plan and execute industry conferences, executive dinners, webinars, customer sessions, and other targeted field-marketing activities.Build joint campaigns with AI model providers, technology partners, and ecosystem stakeholders.Own pre-event planning, on-site execution, post-event engagement, and lead follow-up.Ensure that events and partnerships contribute directly to qualified opportunities and sales pipeline.3. Demand Generation and Pipeline DevelopmentBuild and optimize demand-generation programs for the North American market.Manage paid-acquisition initiatives and improve audience targeting, conversion rates, and qualified sign-ups.Work closely with sales to define lead quality, follow-up processes, and campaign priorities.Establish clear measurement and attribution systems to evaluate which channels and campaigns generate pipeline.Continuously test and refine programs based on performance data.4. Cross-Functional CoordinationServe as the key link between the North America go-to-market team and centralized marketing, brand, creative, social, and web resources.Create clear briefs and coordinate the production of campaigns, content, digital assets, sales materials, and web experiences.Ensure that regional initiatives remain aligned with the wider brand while meeting the specific needs of the US market.Establish an effective operating rhythm to keep projects moving quickly and consistently.5. Content and Market CredibilityBuild a repeatable content engine using benchmark data, technical insights, webinars, customer success stories, and market trends.Repurpose core content into multiple formats across social media, campaigns, sales enablement, events, and digital channels.Develop credible thought leadership that resonates with developers, engineering leaders, and business decision-makers.Support the sales team with messaging and materials that strengthen customer trust.RequirementsAt least 5 years of B2B marketing experience, including demand generation, field marketing, and events.Previous experience building marketing programs from the ground up within an early-stage, high-growth, or rapidly evolving company.Ability to move comfortably between strategy and hands-on execution.Strong collaboration skills and experience working closely with founders, general managers, revenue leaders, or sales teams.Excellent project-management and event-execution capabilities.Ability to manage multiple priorities while maintaining strong attention to detail.A data-driven mindset, with experience defining metrics and reporting on pipeline contribution and commercial outcomes.Strong written and verbal communication skills.Ability to simplify complex technical products and communicate their value clearly to sophisticated buyers.Experience coordinating centralized or cross-functional resources rather than relying solely on a dedicated local team.Willingness to travel within the United States for conferences, events, customer meetings, and partner activities.Preferred QualificationsFamiliarity with the AI infrastructure, AI inference, cloud, or machine-learning ecosystem.Existing knowledge of relevant AI model providers, technology partners, and industry communities.Experience marketing managed inference, AI/ML infrastructure, cloud platforms, developer tools, or other highly technical products.Experience engaging technical audiences, including developers, engineering leaders, infrastructure teams, and technology executives.Experience marketing to mid-sized or enterprise customers.Familiarity with marketing automation and CRM platforms such as HubSpot, Salesforce, Marketo, or similar tools.Experience using AI-enabled marketing tools and workflows.Comfortable working in a fast-moving environment where processes and playbooks are still being developed.