Marketing Manager, Campaigns

Higher Logic is seeking a Marketing Manager to execute marketing campaigns that drive pipeline growth, customer engagement, and cross-sell opportunities within the association market.This role partners closely with the Product Marketing Director and Senior Customer Growth Manager to implement product launches, lifecycle campaigns, and targeted marketing programs. The Marketing Manager owns the day-to-day execution of campaigns and contributes ideas for improving pipeline performance through experimentation, testing, and data-driven insights.This is a highly collaborative role that works across Marketing, Sales, Product, and Customer Success to ensure campaigns are delivered effectively and contribute to measurable business outcomes.Essential Duties and ResponsibilitiesCampaign ExecutionExecute multi-channel marketing campaigns that support product launches, demand generation, and customer growth initiatives. This includes coordinating campaign assets, implementing marketing programs across channels, and ensuring campaigns are delivered on schedule.Run and optimize campaigns across channels such as email, paid media, webinars, landing pages, digital programs, and eventsCoordinate campaign assets, messaging, and timelines with Product Marketing and Customer Growth teamsMaintain campaign calendars and ensure programs launch smoothlyPipeline Growth & OptimizationContinuously evaluate campaign performance and identify opportunities to improve pipeline generation and engagement.Monitor campaign performance, analyze results, and share insights with internal stakeholdersRecommend improvements to campaign tactics and targetingRun experiments and tests to improve engagement, conversion, and pipeline contributionCross-Functional CollaborationPartner closely with Product and Customer Marketing as well as other marketing team members to ensure campaigns support go-to-market priorities.Align campaigns with product launches and customer growth initiativesEnsure campaigns support the broader marketing and revenue strategyAI-Enabled MarketingLeverage AI tools to increase marketing productivity, improve campaign execution, and accelerate learning.Use AI tools to assist with campaign development, content iteration, and segmentationExperiment with AI-driven approaches to improve marketing performance and efficiencyContribute insights and learnings that help the marketing team scale AI-enabled marketing practicesQualifications3–5 years of experience in B2B marketing, demand generation, or campaign execution within a technology or SaaS companyExperience executing multi-channel marketing campaigns including email marketing, paid media, webinars, and digital programsStrong project management skills with the ability to manage multiple initiatives simultaneouslyExperience working with marketing automation platforms and CRM systems such as HubSpot, Salesforce, and GongAbility to analyze campaign data and translate insights into actionable improvementsStrong written and verbal communication skillsBachelor’s degree in Marketing, Communications, or a related fieldExperience DesiredExperience marketing to associations, membership organizations, or nonprofit organizationsExperience supporting product launches or lifecycle marketing programsFamiliarity with AI tools used in marketing workflows