Marketing Manager, EU Fresh and Perishables

DescriptionMore customers than ever are choosing to shop for groceries on Amazon — and in Germany, we're starting an exciting new chapter. Amazon is launching Same Day Grocery in Germany, and we're looking for a Trade Planning and Promotions Manager to build the customer promotion plan from the ground up.You'll own the end-to-end trade planning and promotional strategy for Amazon Grocery in Germany — from building the promotional calendar and identifying seasonal customer trends, to developing campaigns that drive purchase frequency, basket size, and new customer acquisition. This is an opportunity to shape how millions of German grocery customers experience promotions on Amazon, with the freedom to shape the playbook for rapid growth.You'll be joining an established, high-performing marketing team with a clear mission: “We create innovative and exciting reasons for customers to shop with us time and time again.”You'll also be part of a growing EU community of practice — learning from and contributing to teams in the UK, Italy, Spain, and France.If you're an Amazonian ready to take ownership of a ground-floor programme with real strategic impact, this role offers the rare combination of commercial creativity, analytical rigour, and the chance to build something new at scale.Key job responsibilities Build and own the Grocery promotional calendar for Amazon in Germany, planning seasonally relevant campaigns that give customers compelling reasons to shop more frequently. Collaborate with customer insight teams to identify trends, seasonal behaviours, and opportunities that inform the trade plan and shape promotional strategy. Develop and promotional marketing plans across all customer touchpoints — onsite, outbound, and paid media — and collaborate on execution of trade plans with Growth marketing team (‘Beam marketing’). Partner with UK and other EU promotion managers to share best practices, contribute to the community of learning, and adapt proven mechanics for customers in Germany. Collaborate with finance and vendor management teams to evaluate and optimise promotional investment, ensuring strong return on every euro spent. Create, test, and scale new promotional mechanics that strengthen customer loyalty and differentiate Amazon in the competitive German grocery space. Deliver clear, insight-led reporting to leadership that identifies key trends and proactively recommends actions to improve promotional performance.A day in the lifeNo two days look the same, but here's what you can expect:You'll start by reviewing promotional performance data and customer insight — identifying what's resonating with German grocery shoppers, what's not, and where the next opportunity lies. You'll use these insights to build and refine the trade plan, shaping a promotional calendar that balances seasonal moments, customer trends, and commercial objectives.You'll work closely with the wider marketing team to ensure every promotion featured in customer communications is relevant, compelling, and drives the right behaviours. You'll partner with merchandising teams to execute promotions right first time, and collaborate with finance and vendor managers to ensure strong ROI on every campaign.Because this is a new launch, you'll spend significant time optimising processes, establishing the promotional rhythm, and creating the frameworks that will scale as the business grows. You'll connect regularly with your counterparts in the UK and across Europe, contributing to a community of learning and bringing back ideas to test in Germany.This role suits someone who is energised by building from scratch, comfortable with ambiguity, and confident influencing cross-functional partners without direct authority. You'll need to balance strategic thinking with hands-on execution as part of a collaborative team moving at pace.About The TeamThe Amazon Fresh Marketing team is on a mission to create innovative and exciting reasons for customers to shop with us time and time again. We're an established, high-performing team across Europe — and in Germany, we're building something new from the ground up.You'll drive the plan in Germany and be part of a collaborative group of marketers who combine commercial instinct with data-driven decision-making to shape how customers experience grocery promotions. You'll work closely with category, finance, and customer insight partners, and connect regularly with EU counterparts in the UK, Italy, Spain, and France as part of a community of learning.We value experimentation, ownership, and pace. If you're energised by building new programmes and thrive in a team that moves fast and learns together, this is the place for you.Basic Qualifications Experience using data and metrics to drive improvements Experience in professional non-internship marketing Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion Experience managing and measuring marketing performance in various channelsPreferred Qualifications Experience presenting ideas to various levels of an organization to gain support for initiativesAmazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.m/w/dOur inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.Company - Amazon EU SARL (Germany Branch)Job ID: A10511953