Marketing Manager, Lifecycle

About UpstartAt Upstart, we are driven by a mission to radically reduce the cost and complexity of borrowing for all Americans. Our innovative approach leverages advanced artificial intelligence, creative experimentation, and data-driven insights to reshape access to credit. We serve millions of customers by providing smarter, fairer lending decisions that help individuals move forward financially with clarity and confidence. As the leading AI-powered lending marketplace, we partner with banks and credit unions to expand access to affordable credit, utilizing a platform that performs over one million predictions per borrower based on more than 1,800 signals. This technology ensures that our decisions are both deeply human and radically intelligent, making a tangible difference in people's lives.Our digital-first culture allows most employees to work remotely from anywhere in the U.S. and Canada, fostering flexibility and productivity while maintaining strong in-person connections through team onsite events and planning sessions. With offices in Columbus, Austin, the Bay Area, and New York City (opening Summer 2026), we emphasize collaboration, innovation, and community. If you are passionate about solving meaningful problems, eager to innovate with purpose, and motivated by impactful work, Upstart offers an inspiring environment to grow and make a difference.About The RoleWe are seeking a highly skilled Lifecycle Marketing Manager, Core Products, to lead the strategy and execution of lifecycle marketing programs targeting prior personal loan applicants. In this role, you will be responsible for designing, implementing, and optimizing multi-channel customer journeys across email, SMS, push notifications, and ringless voicemail. Your efforts will focus on increasing customer engagement, reactivation, loan funding, and revenue growth through data-driven, personalized marketing initiatives.You will collaborate closely with cross-functional teams including Product, Engineering, Analytics, Creative, and Product Marketing to define requirements, develop audience segmentation strategies, and deliver scalable lifecycle campaigns. Your expertise will help develop AI-powered personalization and decisioning strategies, ensuring that campaigns are highly targeted and effective. Additionally, you will analyze campaign performance, forecast business impact, and continuously optimize journeys to improve customer experience and business outcomes.This role offers an exciting opportunity to influence customer retention and growth, leveraging innovative marketing automation tools such as Iterable and advanced analytics. You will play a pivotal role in building a scalable, high-impact lifecycle marketing program that aligns with Upstart’s mission to make credit accessible and fair for all.QualificationsBachelor's degree or equivalent practical experience4+ years of B2C lifecycle marketing experience managing performance-driven customer programs3+ years of hands-on experience with enterprise marketing automation platforms such as Iterable, Braze, Salesforce Marketing Cloud, or Adobe CampaignProficiency in using analytics or business intelligence tools to measure campaign performance, analyze funnels, and develop forecastsExperience partnering with cross-functional teams to translate business needs into effective marketing programsStrong understanding of lifecycle marketing strategies, especially within highly regulated industries like financial services (preferred)Knowledge of customer data platforms such as Hightouch for audience building and activation (preferred)Experience integrating AI-powered personalization and decisioning into marketing campaigns (preferred)Ability to develop and execute experimentation strategies across segmentation, messaging, channel mix, and campaign frequencySkills in leveraging generative AI tools for campaign planning, content development, and analysis, with appropriate human oversightResponsibilitiesOwn the strategy, roadmap, and performance metrics of lifecycle marketing programs targeting prior personal loan applicantsDesign, prioritize, and launch multi-channel customer journeys to boost re-engagement, loan funding, and revenueAnalyze campaign data to identify optimization opportunities, forecast impact, and implement strategic improvementsCollaborate with Product, Engineering, Analytics, Creative, and Marketing teams to define requirements and execute high-impact initiativesDevelop audience segmentation, messaging, channel mix, and AI-driven decisioning strategies to enhance customer engagementBuild and maintain scalable lifecycle campaigns within Iterable, ensuring high-quality execution and channel healthContinuously test and refine campaigns based on performance data and customer insightsImplement AI and personalization techniques to improve campaign relevance and effectivenessBenefitsCompetitive base salary with performance bonuses and quarterly equity grantsRetirement plans including a 401(k) or Group Retirement Savings Plan with company matchEmployee Stock Purchase Plan with discounted stock options (US only)Comprehensive health coverage including medical, dental, vision, and wellness resourcesHealth Savings Account contributions for eligible plans (US only)Income protection benefits such as life insurance and disability coveragePaid time off, sick leave, and holidays aligned with local regulationsPaid family and parental leave to support major life eventsFamily-centered benefits supporting fertility, parenthood, and caregivingMental health support through Employee Assistance Program (EAP)Financial wellness resources, including planning tools and concierge servicesAnnual wellness and productivity allowances to support personal growth and work efficiencyTeam events, company updates, and employee resource groups fostering community and connectionOnsite perks such as catered lunches and fully stocked micro-kitchens at select office locationsEqual OpportunityWe are proud to be an Equal Employment Opportunity employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other basis protected by federal, state, or local law.