Marketing Manager (Mortgage)

We are seeking a Marketing Manager to join our fast-growing enterprise with career development opportunities. This role is responsible for developing and executing marketing strategies to promote The Company’s products. This is a high-impact, hands-on role for a marketing leader who thrives in a fast-paced environment, a strategic thinker who is also a doer. This role oversees campaigns across multiple channels, drives lead generation, builds brand awareness, and collaborates closely with sales, operations, and product teams to support business growth. Key Responsibilities:Oversee digital ad campaigns in partnership ensuring alignment with business goals and ROI targetsManage the corporate website via WordPress ensuring new content is added and/or updated on a regular basisLead SEO strategy and stay ahead of emerging trends to boost visibility and performance while managing and tracking organic lead generationAdminister our third-party reputation platform, review management, and social media toolsCampaign Performance & Optimization: Track, measure, and optimize marketing campaign effectiveness using data-driven reporting and KPIsCreate & Execute Marketing Strategies: Lead the creation and execution of integrated marketing campaigns that drive solution awareness, marketing qualified leads, and ultimately sales pipeline growthCollaborate Across Teams: Work closely with Sales and other senior leaders to ensure marketing initiatives align with business unit objectives, product positioning, sales cycles, and customer needsDemand Generation: Implement high-performing demand gen campaigns, leveraging personalized promotions, digital marketing, content marketing, events, and sales enablement toolsMarket Intelligence: Turn raw insights into marketing strategies. Conduct competitive analysis and gather insights from sales and clients to refine positioning and identify opportunitiesDevelop and maintain websites, newsletters, blogs, emails, social media campaignsIdentify and propose internal/external ideas and initiatives to help promote general awareness of company brandFacilitate A/B Tests across all digital channels and websitesReport on campaign performance and provide executive-level summariesAnalyze KPIs & make recommendations to improve performanceBrand monitoring and competitive intelligenceResearch and test new types of mediaInvestigate new self-service digital advertising platforms and become an authority on their capabilitiesCreating and executing strategies for digital marketing to achieve business goals, including paid media, lifecycle marketing, organic search, marketing operations, and data & analyticsOptimizing media budgets, ensuring efficient allocation of resources across different channels and campaigns for optimal return on investmentProvide regular, insightful reporting on digital ad campaigns, website analytics, and reputation management activities to track ROI and inform strategyTrack and plan budgets for digital initiatives, ensuring efficient allocation of marketing spend to meet business objectivesMonitor and analyze key performance indicators (KPIs) to measure the success of marketing campaignsManage and support all creative endeavors on the advertising side, including content creation, graphic design, campaign development, brochures, and presentationsSegment leads and clients based on behavior, loan type, and stage in the funnelOwn the CRM platform and ensure campaign effectivenessQualifications:Minimum of 5 years of experience in mortgage or financial services marketing, with at least 2 years in a team lead or greater roleDeep understanding of mortgage products, consumer marketing, and mortgage industry regulationsProven experience in lead generation, digital marketing, and campaign managementStrong analytical, creative, and problem-solving skillsProficiency with marketing automation tools, CRM platforms, social media, and analytics softwareExcellent written and verbal communication skillsAbility to work in a fast-paced, high-volume environment while managing multiple prioritiesPreferred Qualifications:Experience marketing mortgage products, creating and supporting customer life cycle journeysKnowledge of branding, content marketing, and mortgage-specific digital marketing strategiesExperience managing budgets and reporting on marketing ROI in a regulated environmentSupervisory Responsibilities:Manage and mentor a marketing team, providing guidance, feedback, and performance evaluationsAssign responsibilities, monitor progress, and ensure timely execution of marketing initiativesRecruit, onboard, and develop marketing talent to support team growth and effectivenessFoster a collaborative, creative, and results-driven team environmentWhat We Offer:Competitive salary and benefits (medical/dental/vision/401k/PTO/paid holidays)A collaborative work environment with a focus on innovation and cutting-edge technologiesOpportunities for growth and professional developmentWe are a high-growth start-up company that focuses on employee talent development and career advancement. Join our team of friendly and energetic builders and problem solvers*No agencies, please. **At this time, we will not sponsor a new applicant for employment authorization or offer any immigration related support for this position (i.e. H1B, F-1 OPT, F-1 STEM OPT, F-1 CPT, J-1, TN or other types of work authorization).