Marketing Manager Nordics - KitchenAid

KitchenAid is part of the Whirlpool Corporation family, a global leader in home appliances. Since the beginning, KitchenAid has designed kitchen appliances with the maker in mind – all crafted to open a door to new possibilities and help you to get the most out of making. Delivering performance, style and innovation, they take your creations up a level.Whirlpool Corporation is a global leader in home appliances, committed to improving life at home through innovation and design. Among its iconic brands, KitchenAid stands out as a symbol of craftsmanship and creativity. Since its inception, KitchenAid has been dedicated to designing kitchen appliances with the maker in mind—crafted to inspire new possibilities and elevate every culinary creation. Combining performance, style, and innovation, KitchenAid empowers passionate makers to take their skills to the next level.This role in summaryThe Nordic Marketing Manager for KitchenAid Small Domestic Appliances (SDA) is a strategic and hands-on role responsible for driving brand growth and execution excellence across the Nordic region. Acting as the central "spider in the net," you will combine high-level brand management with granular trade marketing activation to translate central EMEA marketing strategies into impactful local plans.This role is responsible for developing and executing trade marketing strategies across multiple categories to enhance brand visibility, optimize retail execution, and drive sustainable growth.You will serve as the key link between the Central EMEA Marketing team and the regional Sales team while managing a network of external stakeholders including PR, influencer, and merchandising agencies.Your responsibilities will includeStrategic Brand & PR ManagementTranslate EMEA brand initiatives and launch plans into localized Nordic marketing strategies.Manage external PR agencies, setting yearly Scope of Work (SOW) and monitoring execution via internal KPI tracking.Direct local social media and influencer strategies aligned with central guidelinesOversee yearly marketing investments across Above-The-Line (ATL) channels andprovide briefs to digital agencies.Trade Marketing & Channel ActivationDevelop and execute cross-category trade marketing plans aligned with overall business objectives.Responsible for developing and executing go-to-market plans for launches and key brand initiatives.Partner with Sales to create tailored activation plans and marketing initiatives for key retail partners, both in-store and online.Define key performance indicators (KPIs) and measure campaign effectiveness to optimize performance.Act as a trusted advisor to customers and Sales, co-creating joint marketing and category plans.Retail Execution & POSDevelop merchandising guidelines and ensure best-in-class execution across all retail channels.Manage the full lifecycle of POS and Display materials, from budget control to in-store execution.Optimize digital assets, banners, and promotional content for online retailers.Ensure all marketing and promotional materials align with brand guidelines and retailer requirements.Manage merchandising activities in store through external agenciesProduct & Portfolio ManagementOwn the Nordic Product Plan, coordinating phase-in and phase-out schedules with Central Category Managers.Align marketing efforts with the brand, category, and commercial strategies.Serve as the subject matter expert for new product launches, leading regional team briefings and training sessions.Collaborate with e-commerce teams to optimize digital assets, banners, and product visibility on retailer sites.Analysis & ReportingMonitor competitor activities and industry trends to identify risks and opportunities for growth.Maintain and analyze key reporting tools for quarterly sales, distribution, and market share.Manage the marketing budget in close collaboration with Finance and central teams.Minimum requirementsExperience: 5 years of experience in Trade, Retail, or Category Marketing. Previous experience in small domestic appliances or premium consumer goods is highly preferred.Agency Management: Proven track record of managing external partners, including PR, media, and merchandising agencies.Analytical Skills: Data-centric approach with the ability to utilize market insights and sell-out data to justify investment decisions.Communication: Excellent project management and communication skills; ability to thrive in a complex matrix organization.Language: Fluency in English and at least one Nordic language is preferred for effective local stakeholder management.Technical Knowledge: Strong understanding of digital marketing, e-commerce trade marketing, and retail execution and merchandising.What we offer Join our well-structured and consolidated team at KitchenAid, where collaboration and excellence are deeply valued. You'll thrive in an international environment offering global career opportunities. Enjoy a supportive team spirit and positive atmosphere that fosters growth and innovation. Immerse yourself in our vibrant international culture, becoming a true KitchenAid'er who contributes to our collective success!