Marketing Manager, North America - groa beauty

About Usgroa beauty is the newest brand to launch under the UKLASH group. groa is a high-performance beauty brand designed specifically for Gen Z and Gen Alpha. Launched in 2025, groa combines over 20 years of lash growth innovation with science-backed, prostaglandin-free, peptide-powered formulas at an accessible price point. As we continue to expand globally, we’re looking for an entrepreneurial North American Market Manager to own and grow the market.Job OverviewYou'll own the North American marketing strategy to build awareness, excitement and cut thru in a very busy space with the brand launch and continuing the success and momentum for the brand.You will be responsible for delivering high impact brand moments, product launches, retailer marketing plans, campaigns and brand activations that deliver to the brand targets. From launching groa into retail, to building creator communities and identifying new growth opportunities, you'll connect every touchpoint to create a consistent and high-performing brand experience.You will be the first hire for the brand in the US to lead the brand in North America, becoming the go-to marketing lead for the region, working cross-functionally with our Brand, Creative, Performance, Sales and Product teams, as well as local agencies, retailers and creators, to bring our brands to life in market. As the region grows, you'll play a key role in shaping our long-term North American strategy.This is an entrepreneurial role suited to someone who enjoys building brands from the ground up, ambitious to deliver best in class results and thrives in a fast-moving environment.Key ResponsibilitiesOwn North American Market StrategyDevelop and execute the marketing strategy for North America.Lead the go-to-market execution for groa's launch into retail.Identify opportunities to accelerate awareness, trial and customer acquisition across the region.Localise global campaigns to maximise relevance and performance. Collaborate closely with the global teams to maximise campaign effectiveness.Own regional marketing KPIs including awareness, EMV, retail performance and launch success.Manage and mentor a small but growing team; and all agency partners to deliver best in class resultsBe part of the wider brand strategy to deliver on global awarenessRetail MarketingDevelop marketing plans for retail partners, partnering with the global Sales team.Build retailer activation calendars aligned with key commercial moments.Develop launch campaigns, sampling strategies, events and retailer activations.Work closely with the Sales team to maximise retail sell-through and support new business opportunities.Influencer, Community & ActivationDevelop North American influencer and creator strategies with support of global Influencer team.Deliver impactful launch events and community experiences.Build relationships with creators, media and industry partners.agencies and freelance partners where required.PRManage our PR agency to deliver great editorial content, product placements and awards for the brandMarket IntelligenceBecome the internal expert on the North American beauty landscape.Monitor competitor activity and identify emerging opportunities within the US beauty market.About you4-7+ years' experience in Brand Marketing, Retail Marketing or Integrated Marketing.Experience launching brands or products within North America.Experience working with national retailers (Target, Ulta, Sephora, CVS, Walmart or similar preferred).Strong understanding of influencer marketing and social-first beauty brands.Target driven mindset with experience delivering against revenue and growth targets.Excellent project management skills with the ability to manage multiple priorities.Passion for beauty, consumer brands and brand building.What You'll LoveOwning and shaping a key international marketBeing part of a fast-growing, ambitious beauty brandWorking with a creative, collaborative, and driven teamAccess to new product launches and industry insightsFlexible working environment and opportunities for growthWhy Join Us?At groa we’re more than just beauty, we’re a brand built on confidence, empowerment, and community. We champion creativity, ownership, and impact at every level.If you’re excited by the opportunity to take full ownership of a market and play a key role in scaling a global beauty brand, we’d love to hear from you.This job description is not intended to be an exhaustive list of duties and may evolve in line with business needs.