Marketing Manager - Retail

Marketing Manager – Retail Experience, Events & Seasonal CampaignsLocation: Selma, NCLove creating experiences that people actually remember?If you're the kind of marketer who enjoys seeing customers walk through the door because of a campaign, event, promotion, or experience you helped create, this could be the opportunity you've been looking for.We're searching for a hands-on Marketing Manager to help shape the customer experience for a vibrant retail destination that combines shopping, seasonal events, hospitality, home décor, fashion, gifts, food, and year-round excitement. This isn't a role where you'll spend your days building presentations or sitting in endless meetings. You'll be part of a fast-moving environment where your ideas quickly become reality and your work is visible every day.From Spring launches and Fall festivities to holiday campaigns and special events, you'll help create the experiences that keep customers engaged, excited, and coming back throughout the year.If you enjoy retail, hospitality, attractions, lifestyle brands, experiential marketing, events, or customer-focused businesses where marketing directly impacts traffic and sales, we'd love to talk with you.What You'll Be DoingBring Seasonal Campaigns to LifeOwn and manage the annual marketing calendar, including promotions, events, seasonal campaigns, and major retail initiatives.Lead marketing efforts for key seasons throughout the year, including Spring, Fall, and holiday events.Create campaigns that generate excitement, increase customer engagement, and drive store traffic.Partner with leadership and department teams to turn ideas into successful marketing initiatives.Keep projects moving forward with clear priorities, timelines, and accountability.Shape the Brand & Customer ExperienceHelp define and maintain a consistent brand voice and visual identity across all customer touchpoints.Influence how customers experience the business across the store, online, social media, email, advertising, and events.Create compelling seasonal themes, promotions, and messaging that inspire customers to visit and return.Ensure marketing materials, signage, advertising, and customer communications feel polished, consistent, and on-brand.Coordinate photography, creative assets, and content that bring campaigns and experiences to life.Lead Multi-Channel Marketing EffortsManage email campaigns, newsletters, promotional communications, and content calendars.Guide social media planning and content strategy across multiple platforms.Oversee website updates, seasonal promotions, event information, and customer communications.Coordinate digital, print, and in-store marketing efforts to create a seamless customer experience.Monitor campaign performance, customer engagement, website activity, and marketing effectiveness to continuously improve results.Create Excitement Through Events & Community EngagementSupport major events, seasonal launches, customer experiences, and traffic-driving promotions.Develop local partnerships, sponsorships, and community engagement opportunities.Coordinate advertising initiatives that help attract new customers and strengthen brand awareness.Build relationships with media contacts, vendors, influencers, and community organizations.Help evaluate marketing channels and spending to ensure resources are focused on activities that deliver results.Manage Signage, Print & Marketing ProductionCoordinate signage, promotional materials, event collateral, store graphics, and customer-facing marketing assets.Partner with print, creative, and production resources to ensure projects are delivered accurately, on time, and aligned with brand standards.Help prioritize marketing requests and maintain efficient workflows during busy seasonal periods.Lead, Organize & ExecuteProvide direction, organization, and accountability for a small marketing team.Coordinate multiple campaigns, events, and projects simultaneously during busy retail seasons.Lead marketing planning efforts and help establish structure, consistency, and efficient execution.Help manage marketing budgets, advertising spend, and resource allocation.Report on campaign performance, traffic trends, marketing activity, and future opportunities.What Makes You a Great FitYou Understand Customer-Focused BusinessesYou may come from:Specialty retailHome décor or lifestyle brandsGarden centers or outdoor retailFashion or boutique retailHospitality, tourism, attractions, or entertainment venuesEvent-driven businessesYou Know How to Drive EngagementExperience planning and executing promotions, seasonal campaigns, events, or marketing calendars.Understanding of what drives customer traffic and creates memorable experiences.Strong writing, communication, storytelling, and content development skills.Ability to manage multiple projects while keeping details organized.You Have a Creative EyeAppreciation for design, photography, visual presentation, and brand consistency.Experience supporting signage, displays, promotional materials, or customer-facing marketing.Familiarity with Canva, Adobe Creative Cloud, website CMS platforms, social media tools, email marketing platforms, or similar resources.You're Organized and Action-OrientedStrong project management and organizational skills.Comfortable balancing multiple priorities in a fast-paced environment.Ability to lead initiatives, coordinate resources, and keep projects moving forward.Experience leading teams, managing projects, or driving marketing initiatives from concept to execution.Why People Love This Kind of RoleYour work is visible and impactful.You get to create experiences, not just campaigns.Every season brings something new.You'll have the opportunity to influence customer traffic, engagement, and growth.You'll work in a creative environment where ideas move quickly from concept to execution.You'll play a key role in shaping the future growth of a well-established retail destination.You'll help create experiences that customers genuinely look forward to year after year.If you enjoy blending creativity, organization, events, customer experience, and marketing execution, we'd love to hear from you.