Marketing Manager Romania

Welcome to a world of exploration!For 190 years, Guerlain has explored, innovated and perfected in Fragrances, Skincare and Makeup. Our teams are inspired by creativity, bold initiative and a culture of “why not?”. We are "Explorers by Nature" who preserve, develop and transmit our unique heritage. We boast a rich diversity of talented and committed people who show that luxury and sustainable development are compatible.We do this “In the Name of Beauty” of our customers, our products and our planet.Job Title: Marketing Manager RomaniaMain ResponsibilitiesThe Marketing Manager contributes to elevate Guerlain as the most iconic and the most exclusive Haute Perfumery & Haute Cosmetics House in RomaniaReporting to BM Romania, the Marketing Manager contributes to:Increase our brand awareness in Romania and position Guerlain as a premium beauty brand through specific 360 launching plan, including media investments & PR support.Ensure brand image consistency among an effective omni channel strategy.Build strong Marketing activation plans to increase market share by focusing on key assetsSize right budget/investments in media/promotions/A&P to enable market share gain and customer recruitment while building brand premiumness and desirabilityJob ResponsibilitiesMARKETING PLAN & BUDGETPlanning and implementation of annual targets (sell in with commercial lines, sell out to ensure brand development faster than selective market).Set Retail and net sales targets by lines, and provide monthly analysis of KPIs in cooperation with Sales departmentDefine and implement Marketing strategy and execution in Romania, including communication, animations and activations in cooperation with Sales departmentCollaborate very regularly with Marketing regional team & HQ to make sure alignment with guidelines and strategies is observedBuild 360 for new launches /key assets: VM, communication, promotions etc.Define, pitch and implement Trade Marketing activity plans with all key retailers in Romania and align the regional plans.Build and revise annual budget (promotional spending). Reconcile monthly actual to budget spending to make sure that spending is on targetBudget exercises: presentation, strategy, key focus sizing and activation planningPropose retail - pricing recommendations for all new products and price increases on existing SKUs.Organizing custom projects with retailers (adaptation of programs from headquarters or own local projects).COMMUNICATION & BRAND IMAGE – ROMANIAEnsure global Brand image is consistently exposed in the scope of the countriesBuild an effective communication strategy aligned with HQ guidelines to increase brand desirability and rejuvenate our customer basePlan and execute PR & CSR plans in RomaniaDefine Media strategy for all channels while ensuring global Brand image, local relevance, and activations of all customer journey touch pointsMerchandising to be constantly monitored to make sure Brand image is highly premium and supported with a best-in-class execution. Lead and drive merchandising initiatives for all distribution channels: installations; counters, new makeup bar units.Prepare and present product marketing calendar and support programs at seasonal Sales Conferences.Prepare and present seasonal marketing calendar and programs to all retailer’s minim twice per yearProfileDIGITAL & E-BUSINESS TEAM in ROMANIA Ensure highly premium Brand image online, in consistency with the offline network and the corporate guidelines (permanent update of Brand pages & products pages, management of assortment, implementation of Brand contents etc…) Support the development of direct sales through online (e-retail, e-commerce) and Guerlain boutique openings. Plan and execute all online trade activities with our key retailers to drive maximum of traffic on our Brand pages and increase conversion rate (increase online sell out) Set and achieve online retail targets, with weekly KPIs monitoring Plan and execute all digital campaigns, including SEO/SEM, social media and display advertising campaigns in order to increase Brand awareness in the country Design, build and maintain our social media presence Develop strong relationships with key bloggers & micro influencers to increase customers’ engagement and Brand awareness Measure and report performance of all digital marketing campaigns, and assess against targets (ROI and KPIs) FORECASTS - ROMANIA Develop strong working relationship with Sales to develop accurate and strategic forecasts for basic and new products. Recommend adjustments to basic business forecasts based on new product projections. Monitor closely forecast accuracy with supply team and participate actively to Sales & operations meetings to achieve forecast accuracy targets Propose any corrective action to BM/Regional team to minimize stock /inventory on saleable items and POSM. Inventory management in preparation of strategies for discontinued products and one shot products. TEAM MANAGEMENT Lead, manage and develop talents Profile - Work Experience: Minimum 8 years’ experience in the luxury industry, on Marketing roles involving strategic marketing, digital and trade marketing. Previous exposure with international HQ. University graduate in business Romanian & English bilingual. Additional languages (French) is a plus An experience with cosmetic industry or high-end Maison is considered an asset Key competencies / Technical skills: Manage direct (minim 1-2 persons) and indirect team (functional roles in region) Strong ability to build and maintain relationships internally & externally Strategic vision. Customer and clientele focus Ability to work effectively in a fast-paced environment Leadership/ self-starting capabilities with creative thinking and strategic thinking skills Strong project management experience with proven organization skills, time management skills, high level of detail orientation and ability to implement and execute multiple projects at once Ability to influence and work collaboratively in a cross-functional environment with several different departments & across all levels of the organization Proactive approach to all tasks and projects and shows initiative to drive results and solve problems. Outstanding presentation and communication skills (oral and written) Understanding of customer experience requirements in online & offline, a multichain and/or boutique environment