Marketing Manager: Zagreb

Position OverviewWe are looking for a strategic & hands-on Marketing Manager to join our Group team at an exciting stage of growth. Today, Museum of Senses operates five museums across Europe, and our ambition is to grow to 20 locations over the coming years. We are looking for someone who wants to be part of that journey, help build our marketing function, and grow together with the business.This is a Group-level role connecting our local museums with HQ. You will help ensure a consistent brand across all markets, coordinate marketing activities between locations, and support both digital and offline campaigns. Working closely with local teams, external partners, and Group leadership, you will turn strategy into execution while sharing ideas and best practices across the network.The position is based in Zagreb and offers the opportunity to make a real impact in a fast-growing international company.Key ResponsibilitiesBrand Governance & Marketing CoordinationEnsure consistent brand governance across all Museum of Senses locations through assets, collateral material and audience facing communications.Coordinate with local museum teams, PR partners, and 3rd party agencies to maintain brand integrity and messaging consistency.Support and guide local teams in executing campaigns aligned with group brand strategy.Work with the design and content teams to maintain brand guidelines and ensure visual and messaging consistency across markets.Paid Media & Digital VisibilityPlan and coordinate paid media campaigns including: = Paid articles and listicles = Paid social = OOH (Out-of-Home) = DOOH (Digital Out-of-Home) = Print placementsSupport SEO visibility initiatives, including placements, editorial collaborations, and listicles to increase organic discovery.Monitor campaign performance and collaborate with the Group Online Director to optimize digital marketing activities.Events & PartnershipsCoordinate marketing support for events, launches, and promotional activations across locations.Work with local teams to develop PR opportunities, influencer events, and promotional partnerships.Support initiatives that increase visitor engagement and brand exposure.Product & Revenue InnovationPropose and develop new products, marketing streams, and revenue initiatives aligned with the Museum of Senses brand.Identify opportunities for new marketing activations, partnerships, and cross-market initiatives.Contribute to the development of new visitor experiences, merchandise concepts, and promotional formats.Multi-Market Marketing CoordinationWork closely with local marketing teams across Museum of Senses locations to align campaigns and share best practices.Support the implementation of group marketing initiatives and global projects.Ensure marketing activities contribute to visitor growth, brand visibility, and revenue generation.Qualifications5+ years of experience in marketing, brand management, or digital marketing, ideally in entertainment, attractions, retail, or experiential industries.Experience working with multi-market or international brands.Strong understanding of paid media, SEO visibility strategies, and integrated marketing campaigns.Experience working with influencers, PR agencies, and events management/coordination.Experience managing projects/deliverables within project management tools (Asana / Monday or similar platforms) with strong organisation and coordination skills.Fluency in English or additional languages are an advantage.What We OfferA group-level marketing role within a growing international edutainment brand.Opportunity to work across multiple international markets.Professional development & growth in an innovative and experiential industry.