Marketing Operations Manager

Marketing Operations ManagerGold Shield ServicesElgin, IllinoisOn-site/Hybrid Full-time.Compensation: [$75,000–$95,000 annually]Benefits: Paid time off, performance incentives.About Gold Shield ServicesGold Shield Services is a growing, family-owned HVAC and electrical company serving residential and commercial clients in Chicago’s northwest and west suburbs.Since 2016, we have built our reputation on quality, integrity, technical expertise, and doing the work correctly—not simply finding the fastest or cheapest solution.Gold Shield currently generates approximately $2 million in annual revenue, and our goal is to grow to $5 million over the next two years. Achieving that responsibly requires a dependable marketing operating system aligned with sales capacity, recruiting, production, and customer experience.We are creating a new Marketing Operations Manager position to help build that system.The OpportunityThis is not a social-media-only position, and it is not a role for someone who wants to manage vendors without owning results.We are looking for a hands-on marketing operator who can translate ambitious growth goals into an organized, measurable demand-generation system.You will work directly with the owner and company leadership to connect business goals, marketing campaigns, sales opportunities, production capacity, and revenue reporting.Your central objective will be clear:Build and manage a predictable flow of qualified HVAC and electrical opportunities that supports Gold Shield’s growth from approximately $2 million to $5 million in annual revenue—without overwhelming sales or production capacity.What You Will OwnDevelop and manage Gold Shield’s annual, quarterly, and monthly marketing plansTranslate revenue targets into required lead, appointment, estimate, and sales targetsBuild a marketing scorecard connecting source, lead, appointment, estimate, sold job, revenue, gross profit, and return on investmentCoordinate marketing volume with sales, recruiting, and production capacityBuild campaigns supporting residential HVAC replacements, electrical installations, service, maintenance, and selected commercial opportunitiesDevelop lead-capture, qualification, booking, nurturing, reactivation, referral, and retention systemsMaintain marketing workflows, pipelines, forms, calendars, email, and SMS automation in GoHighLevelUse ServiceTitan data to evaluate lead sources, booking rates, close rates, sold revenue, customer value, and capacity utilizationCoordinate the website, local SEO, Google Business Profile, paid search, Local Services Ads, reviews, email, SMS, social media, referrals, partnerships, and community marketingHelp develop the employer brand and recruiting campaigns needed to support operational growthManage agencies, freelancers, media partners, and other marketing vendorsOrganize campaigns, content, creative assets, budgets, deadlines, approvals, and reportingDocument marketing processes so the system can be understood, improved, and eventually operated by a larger teamReport results, constraints, insights, and recommended actions directly to leadershipWhat Success Looks LikeWithin the first 90 days, you will have:Audited existing marketing channels, accounts, vendors, campaigns, assets, tracking, and spendingEstablished reliable reporting using ServiceTitan, GoHighLevel, and other applicable platformsDefined the opportunity volume required for each priority service lineCreated one campaign operating system and one executive marketing scorecardMapped the customer journey from first contact through sold work and retentionLaunched and measured focused campaigns for priority HVAC and electrical servicesImproved visibility into lead quality, booking rates, estimate outcomes, sold revenue, gross profit, and marketing returnEstablished a practical two-year marketing roadmap supporting the $5 million growth goalLonger term, success means:Priority production schedules remain filled approximately three weeks aheadMarketing volume adjusts intelligently as crews and sales capacity changeGold Shield has a predictable flow of qualified sales opportunitiesMarketing supports the hiring and productive ramp-up of a dedicated salespersonCustomer acquisition does not depend on one channel, agency, season, or individualLeadership can see which sources and campaigns produce profitable workMarketing decisions are based on revenue, gross profit, capacity, and customer value—not impressions or raw lead volumeThe marketing function can scale as Gold Shield adds people, crews, services, and locationsRequired CapabilitiesExperience managing measurable lead-generation, growth-marketing, or marketing-operations programsAbility to translate revenue objectives into funnel and campaign requirementsStrong understanding of CRM systems, pipelines, attribution, automation, and reportingExperience with paid search, local SEO, websites, email/SMS, reputation management, and conversion improvementAbility to manage multiple channels and vendors through one coordinated operating planStrong analytical, project-management, and documentation skillsComfort working directly with an owner and leadership team in a growing businessAbility to move between strategy, analysis, coordination, and hands-on executionClear written and verbal communicationSound judgment, curiosity, accountability, and a willingness to learn a technical businessPreferred ExperienceMarketing experience in HVAC, electrical, plumbing, roofing, restoration, construction, or another local service businessExperience with ServiceTitanExperience with GoHighLevelExperience with Google Ads and Google Local Services AdsExperience with call tracking and lead-source attributionFamiliarity with residential and commercial service-business economicsExperience building a marketing function or operating system from the ground upExperience supporting rapid multi-year business growthExperience with recruitment or employer-brand marketingWho Will Thrive HereYou may be a strong fit if you:Care about qualified opportunities, sold revenue, and gross profit more than vanity metricsPrefer building repeatable systems over launching disconnected promotionsCan interpret performance data and recommend the next actionUnderstand that demand generation must remain aligned with operational capacityAre comfortable testing, learning, documenting, and improvingCan challenge assumptions respectfullyValue craftsmanship, professionalism, education, and long-term customer relationshipsCan execute without requiring a large internal marketing departmentYou may not be a fit if you:Primarily want to create social-media postsMeasure success only by traffic, impressions, followers, or raw lead volumeDepend entirely on outside agencies for execution and analysisHave never connected marketing activity to sales or revenuePrefer a narrowly defined corporate role with multiple layers of approvalAre uncomfortable being accountable for measurable business outcomesWhy Join Gold Shield Services?Build a new marketing function with direct access to ownershipHelp shape the company’s growth from approximately $2 million to $5 millionEstablish the systems, tools, scorecards, campaigns, and processes from the beginningWork for a technically credible company with a strong local reputationMarket meaningful HVAC and electrical solutions rather than commodity discountsSee a direct connection between your work, the production schedule, hiring, and company growthGrow into greater leadership responsibility as the marketing and sales organization expandsHow to ApplyPlease submit your résumé and a short response to the following questions:Describe a marketing system or campaign you personally helped build. What measurable business result did it produce?How would you calculate the qualified opportunity volume needed to support growth from $2 million to $5 million?How would you balance marketing demand with changing sales and production capacity?Which marketing, CRM, analytics, and field-service platforms have you personally operated?What would you assess and build during your first 90 days at Gold Shield Services?Please provide an example of a scorecard, campaign plan, workflow, or reporting system you created. Confidential information may be removed.Gold Shield Services is an equal opportunity employer. Employment decisions are based on qualifications, merit, and business needs.