Marketing Operations Manager

About the RoleWe're seeking a hands-on Marketing Operations Manager to serve as the technical backbone of our marketing team. This role is ideal for a detail-oriented, systems-focused professional who thrives on optimizing marketing technology, ensuring data integrity, and building the infrastructure that enables effective demand generation. You'll be responsible for maintaining our marketing tech stack, automating processes, tracking campaign performance, and ensuring seamless lead management from first touch to sales handoff.Reporting directly to the Director of Marketing, you'll work closely with the Demand Generation Manager to enable campaign execution through technical excellence, automation, and data-driven insights.Key ResponsibilitiesThe Marketing Operations Manager owns and maintains the full marketing technology stack, ensuring all tools and systems are properly configured, integrated, and functioning optimally. This includes managing HubSpot CRM and marketing automation - workflows, sequences, lead scoring, and integrations - while ensuring accurate campaign tracking across all channels. This role troubleshoots technical issues, stays current on platform updates, and evaluates new marketing technologies as needed.Email Marketing OperationsPartnering with the Demand Generation Manager, the Marketing Operations Manager builds and optimizes ad-hoc and newsletter email campaigns across all business units. This role designs and maintains automated email workflows including lead nurturing tracks, sales follow-up sequences, and re-engagement programs, implementing segmentation, A/B testing, personalization, and dynamic content to maximize performance. Ongoing deliverability monitoring, list health, email template management, and compliance with best practices are core to this responsibility.Campaign Setup & Execution SupportThe Marketing Operations Manager builds forms and landing pages in HubSpot, configures campaign tracking architecture with proper UTM parameters and conversion tracking, and ensures data flows accurately into the CRM. This role creates and maintains campaign templates and naming conventions for consistency, supports the Demand Generation Manager with technical setup and troubleshooting, and continuously optimizes form fields and landing page elements for maximum conversion.Lead Management & Data OperationsThe Marketing Operations Manager oversees the end-to-end lead lifecycle from capture through sales handoff, implementing and monitoring lead scoring models and conducting frequent troubleshooting to ensure leads are correctly tagged, routed, and processed. Data quality is a continuous priority, maintained through regular audits, deduplication, and hygiene protocols. This role executes deep list segmentation for targeted campaigns, manages data imports, exports, and migrations, and ensures compliance with data privacy regulations including GDPR and CCPA.Campaign Analytics, Reporting & OptimizationThe Marketing Operations Manager builds and maintains HubSpot dashboards that track lead generation by channel, content type, and campaign, providing regular performance reports to marketing leadership and stakeholders. Ongoing analysis surfaces trends, optimization opportunities, and areas for improvement to continuously improve campaign effectiveness.Website Reporting & SEOThe Marketing Operations Manager oversees website analytics through custom dashboards and reports, optimizes page content for conversion and user experience, and implements and monitors SEO strategies using tools like SEMrush. This role manages Google Tag Manager implementation for proper tracking and coordinates with developers on technical SEO improvements, including Generative AI discovery.ABM & Research SupportUsing AI-based research tools such as Apollo.io and Ocean.io, the Marketing Operations Manager builds targeted account lists for ABM campaigns and conducts prospect research and data enrichment to support sales and marketing initiatives. This role supports personalized outreach campaigns with accurate, enriched data and automated sequences.Advertising Platform SupportThe Marketing Operations Manager assists with optimization of advertising campaigns across LinkedIn, Facebook, Reddit, and Google Ads, setting up conversion tracking and pixels, monitoring ad performance, providing optimization recommendations, and troubleshooting tracking and technical issues.RequirementsTechnical Skills & Experience5-7 years of marketing operations experience in B2B software/SaaS environmentExpert-level proficiency with HubSpot CRM and Marketing Hub (or similar marketing automation platforms)Strong experience building forms, landing pages, and email templatesStrong experience with Google Analytics, Google Tag Manager, and website tracking implementationProficiency with SEO tools such as SEMrush, Ahrefs, or MozExperience with AI-based research and prospecting toolsWorking knowledge of HTML/CSS for email templates and landing pagesFamiliarity with advertising platforms including LinkedIn Ads, Facebook Ads, Google Ads, and Reddit AdsProficiency with Canva and basic video editing toolsStrong data analysis and reporting skills, advanced proficiency with Excel/Google SheetsExperience with API integrations and data syncing between platformsAnalytical & Problem-Solving SkillsStrong analytical mindset with ability to interpret data and derive actionable insightsExcellent troubleshooting skills for identifying and resolving technical issuesDetail-oriented with exceptional accuracy in data managementAbility to translate business requirements into technical solutionsPersonal Skills & Work StyleSelf-starter who takes ownership of systems and processesProactive problem-solver who identifies issues before they impact campaignsTeam player with strong collaboration skills, especially with Demand Generation Manager and Web DeveloperProfessional maturity and ability to manage multiple prioritiesExcellent documentation skills for processes and workflowsConsistent in providing status updates on system health and project progressResourceful and adaptable to changing technologies and business needs