Performance Marketing Manager

Sonatype is the software supply chain management company that invented componentized software development and pioneered the software supply chain category. As leaders in the open-source community and the DevSecOps industry, we run the world’s largest repository of Java open-source components—Maven Central.Our groundbreaking, full-spectrum platform empowers customers to rapidly create, deploy, and maintain innovative software at scale, all while aligning directly to their business needs. Trusted by more than 2,000 organizations—including 70% of the Fortune 100—and over 15 million software developers, Sonatype’s tools and guidance help deliver exceptional, secure software.From inventing modern artifact management with Nexus Repository to introducing the world’s only solution that halts malicious open-source malware in its tracks, we’re committed to constant innovation. We leverage AI/ML to give our clients, developers, and the industry complete confidence in the quality, automation, and security of their software. Learn more at www.sonatype.comThe RoleWe’re looking for a data-driven and execution-focused Performance Marketing Manager to help scale and optimize our account-based and digital marketing programs. This role is ideal for someone with strong experience managing performance-focused campaigns in a B2B SaaS or technology environment who understands how to measure impact, optimize performance, and partner closely with Sales and Revenue teams.You’ll own campaign execution, reporting, optimization, and performance analysis across digital channels and ABM initiatives. The ideal candidate is analytical, operationally strong, comfortable working independently, and experienced using platforms like Salesforce and 6sense to drive measurable business outcomes.This is an individual contributor role for someone who enjoys owning programs end-to-end and making measurable impact through data, experimentation, and continuous optimization.What You'll DoPlan, execute, and optimize multi-channel digital marketing and ABM campaigns targeting key accounts and audiencesPartner closely with Sales and Revenue teams to align campaign execution with pipeline and revenue goalsManage campaign reporting and performance analysis using Salesforce, 6sense, and related marketing technologiesMonitor campaign KPIs including engagement, conversion rates, pipeline influence, attribution, and ROIBuild and maintain scalable reporting frameworks and dashboards to support performance visibility and decision-makingAnalyze campaign performance and continuously optimize targeting, messaging, channels, and spend allocationLeverage AI tools and automation to improve campaign execution, monitoring, personalization, and measurementSupport demand generation initiatives across paid digital channels, nurture programs, and ABM strategiesEnsure operational excellence around campaign setup, tracking, attribution, and data qualityCollaborate cross-functionally with Marketing Operations, Content, Product Marketing, and Sales stakeholdersStay current on performance marketing trends, digital technologies, and B2B demand generation best practicesWhat You BringExperience running digital marketing and ABM campaigns in a B2B SaaS or technology-focused environmentSolid hands-on experience with Salesforce and 6sense reporting, analytics, and campaign measurementStrong understanding of performance marketing metrics, campaign KPIs, attribution, pipeline reporting, and ROI analysisExperience managing and optimizing paid digital channels and account-based marketing programsStrong analytical and problem-solving skills with the ability to translate data into actionable insightsExperience partnering closely with Sales organizations and supporting revenue-focused initiativesFamiliarity with AI-powered marketing workflows, automation, and campaign optimization toolsAbility to independently manage multiple priorities and execute in a fast-paced environmentStrong communication, organization, and stakeholder management skillsDetail-oriented mindset with a strong focus on execution and operational accuracyIt'd Be Great If You HadExperience in high-growth SaaS or cybersecurity organizationsFamiliarity with marketing automation platforms and ABM orchestration toolsExperience with intent data platforms and account scoring methodologiesKnowledge of paid media strategy including LinkedIn, Google, display, and retargeting campaignsExperience creating executive-level campaign performance reportingLocation in US EST timezoneThings We're Proud Of2025 Best DevSecOps Solution by DevOps DozenVisionary in the 2025 Gartner® Magic Quadrant™ for Application Security Testing2025 DEVIES Award to our SBOM Manager new product for its innovation and impact in developer technology2024 Industry Leader in Forrester-Wave for Software Composition Analysis (2024 Q4 report)2023 Fast Company Best Places for Innovators2023 Gartner's Magic Quadrant2023 Software Report's Top 100 Software Companies2023 BuiltIn Best Places to Work2022 Frost & Sullivan Technology Innovation Leader Award2022 PeerSpot Silver Peer Award in Software Composition Analysis2022 Tech Ascension Best DevOps Security Solution Award2022 NVCT Cyber Company of the YearCompany Wellness days - We shut down company operations during some days of the year (5 in total) to enable all employees to pursue personal growth and enjoy much-needed and deserved additional rest.Paid Volunteer Time Off (VTO)At Sonatype, we value diversity and inclusivity. We offer perks such as parental leave, diversity and inclusion working groups, and flexible working practices to allow our employees to show up as their whole selves. We are an equal-opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you have a disability or special need that requires accommodation, please do not hesitate to let us know.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.