Marketing Manager Jobs
Product Marketing Manager
Market rate for Marketing Manager $140k–$163k avg (72 roles with published salary)
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Key Responsibilities
We are seeking a commercially minded Product Marketing Specialist to refine positioning for existing offerings, lead go-to-market strategies for new products and support broader sales and marketing initiatives. This hands-on product marketing role bridges product and sales - ensuring our solutions are effectively positioned and our teams are equipped to drive growth.Your Role
- Refine positioning and messaging for existing products to maintain market relevance.
- Develop multi-channel marketing plans and create engaging product content.
- Lead go-to-market strategies for new product launches.
- Conduct market research and competitor analysis to inform strategy.
- Collaborate with Product Management and Sales to align on roadmap and customer needs.
- Produce marketing collateral: brochures, datasheets, presentations, case studies, and web content.
- Support website updates and SEO optimization as part of the broader marketing plan.
- Contribute to content marketing efforts including blogs and thought leadership pieces.
Additional Responsibilities
- Assist in planning and participating in industry events and exhibitions.
- Prepare presentations and follow-up materials for conferences.
- Develop sales tools and training materials to support product understanding.
- Support lead generation campaigns and sector-specific strategies (biogas, wastewater, food & beverage, industrial sites).
Your talent and knowledge
- Proven experience in product marketing, sales enablement, or similar commercial roles.
- Strong understanding of B2B marketing and technical products.
- Skilled in digital marketing and content creation.
- Excellent communication skills in English and Danish (Spanish is a plus).
- Ability to translate complex technical information into clear, compelling messages.
- Comfortable working cross-functionally and managing multiple priorities.