Product Marketing Manager

About UsAt FLS, our mission is to transform the mining industry through innovation and sustainability. With over 140 years of experience, we are a global leader, providing the technology, knowledge, and services that empower miners to meet growing demands while minimising environmental impact.The OpportunityAs Product Marketing Manager, based in Bucharest, you will play a critical role in translating market, customer, and business insights into differentiated value propositions, compelling messaging, and effective go-to-market strategies. You will work closely with Global Product Line Managers (GPLMs), Regional Marketing, Sales, and Digital teams to ensure strong alignment between product strategy and commercial execution.This role is central to strengthening FLS’s value selling approach, articulating clear customer outcomes, developing value-based messaging, and enabling sales teams with tools such as value calculators and business cases.You will also support the positioning and commercialization of lifecycle solutions, ensuring a strong focus on long-term customer value, service offerings, and aftermarket opportunities across the full customer journey.In addition, the role requires leveraging data, digital tools, and AI-driven insights to optimize marketing effectiveness, enhance customer engagement, and improve decision-making across campaigns and go-to-market activities.What You Will DoServe as the product marketing subject matter expert, enabling GPLMs and Sales to understand the customer buying journey and effectively communicate the value of FLS products, services, and lifecycle solutionsDevelop and manage product marketing strategies and plans aligned with business priorities and growth targetsTranslate strategies and goals into actionable marketing plans and initiatives that generate demand, drive pipeline, and support revenue growthLead the development of value propositions, messaging frameworks, and positioning for products, services, and lifecycle offeringsDrive value selling initiatives, including the creation of value-based messaging, business cases, and value calculators to support commercial teamsCollaborate with GPLMs and regional teams to support go-to-market planning, product launches, and commercialization strategiesOwn the development and execution of content marketing plans aligned to customer journeys, including digital and offline channelsWork cross-functionally to execute integrated marketing campaigns across email, nurture programs, search, digital advertising, social media, and eventsAnalyze campaign performance and customer insights, leveraging data and AI tools to generate actionable recommendations and optimize performanceDevelop deep understanding of customer segments, industries, and use cases through market research and close collaboration with Sales and GPLMsSupport the positioning and promotion of lifecycle solutions, emphasizing long-term customer value, service offerings, and aftermarket growth opportunitiesDefine and optimize website content, SEO, and digital experiences to support engagement and conversion across the customer journeyCreate high-quality sales enablement materials, including presentations, messaging guides, and customer-facing contentPlan and deliver content and messaging for exhibitions, customer events, and industry engagementsDevelop customer success stories and case studies in collaboration with regional teamsManage marketing budgets and track performance against defined KPIsWhat You Need To SucceedBS/BA Degree in marketing, business, communications, or related field5+ years of experience in product marketing, preferably within a global B2B or industrial environmentStrong expertise in go-to-market strategy, product positioning, and integrated campaign executionProven experience in developing value selling concepts, including value propositions, business cases, and value calculatorsExperience working with lifecycle solutions, services, or aftermarket offerings is highly desirableStrong experience leveraging data, digital tools, and AI to enhance marketing performance, customer insights, and decision-makingExperience working with CRM systems and marketing automation platformsComfortable marketing technical products and translating complex solutions into clear, compelling value-based messagingExperience working in cross-functional, multi-cultural, and global environmentsStrong commercial mindset with the ability to align marketing initiatives to business outcomesExperience in SEO, digital content strategy, and customer journey optimizationProficiency in PowerPoint and experience creating high-impact sales presentationsExperience with Adobe Creative Cloud (Photoshop, InDesign) is an advantageExcellent command of English – must be fluent in writing as well as spoken.Salary range: 290.000 - 390.000 Ron grossAs an equal opportunity employer, FLS embraces diversity and equality by promoting an environment of inclusion. We encourage applicants of all backgrounds and perspectives to apply - the more diverse our employees are, the stronger our team is. In our commitment to equal opportunity and eliminating bias, we kindly request that you exclude personal information such as age, ethnicity, marital status, number of children, and photographs from your application materials.We offer all employees access to a dedicated recognition platform, empowering you to celebrate achievements, share appreciation and stay connected globally.