Product Marketing Manager

We 💛 small businessWe founded Holvi back in 2011 with a simple vision: Eliminate the distractions of financial admin and simplify work life, because running and growing a business is hard enough. Small businesses shouldn’t have to worry about expensive bank fees, spreadsheets and lost receipts.Since our inception as a pioneering fintech, we’ve grown, evolved and changed but our core remains the same. We believe that to help businesses chase their fullest potential, we need to reach ours – and that’s the path that we’re on.Right now, we’re looking for a Product Marketing Manager to join our team in Helsinki. If you want to help small businesses thrive, then read on.What You’ll DoWe’re looking for a product marketer who deeply understands the Finnish landscape of small businesses and banking, and can own a product area from positioning all the way through to adoption.You’ll own one of our product streams from the product marketing site across the customer lifecycle – today that’s everything around invoicing, expenses, receipts and accounting – and you’ll lead go-to-market work for the Finnish market, whether that is for new target groups, new features or new products. You’ll work closely with our distribution and reseller partners, equipping them with the right messages, tools and content so launches land and products get used.A typical day could see you:Owning positioning, messaging, launch and adoption for a product stream, end to end and briefing these information to our marketing teamBriefing and coordinating product launches to ensure that the right messages are delivered at the right time in the right channelsWorking with our CRM lead to turn a launch into lifecycle flows that drive real usageWatching your stream’s numbers – adoption, usage, revenue – and bringing the team a signal, an insight and an opportunityCollaborating with our product and development teams to turn technical specs into compelling value propositionsWriting Finnish language marketing materials around our products and features – from landing pages to sales collateral and moreLocalising and refining our in-product and UX copy from English to FinnishEnabling our sales efforts with clear messaging, tools and contentWorking with partners to provide briefings, ensure the correct representation of our product and accelerate salesThis is for you if you:Have 4+ years of experience within product marketing or a similar fieldHave owned a product or product area end to end, and driven it forward without being chasedHave experience working in a fast paced growth company / startup environmentHave worked in fintech, banking or financial services – ideally in a B2B context and within the target group of SMEsHave experience planning and executing go-to-market activitiesAre fluent in Finnish and can write and edit marketing content for a variety of product marketing channelsAre fluent in English – both written and spokenAre a strong collaborator: you flag workload and trade-offs early, you’re comfortable saying no with a reason, and people find it easy to work with youHave strong project management skills and can keep several things moving at onceEnjoy working with partners or external stakeholders to drive outcomesAre motivated to help small business owners thriveCare about outcomes and use data to guide your work, even when the data isn’t perfectUse AI tools as a normal part of how you workIt’s a plus if you:Understand the world of marketing beyond the product marketingHave a track record of launching products in local marketsHave familiarity with customer segmentation or persona developmentAre comfortable working in cross-functional teamsHave previously worked with: Jira, Wordpress, HubSpot, Figma, Transifex, Looker or RedashYou’ll get:Employee stock options – Opportunity for equity in HolviFlexible working hours and a hybrid work setting. We work at least two days per week from the office, but also offer possibilities for periods of remote work – either from Finland or from abroadMonthly benefit budget that can be used in multiple waysWork nice balance – Weekly exercise hour, bi-weekly breakfasts, bi-annual team weeks and moreThe chance to shape this role around what’s good for you and HolviLogisticsThis is a full-time permanent position in our Product Marketing Team where you’ll report to our Product Marketing & Communications Lead based in BerlinYou’ll be headquartered in our sleek office in Kallio, Helsinki.Think you’re a good fit?We’d love to hear from you! Send us your application by 20 September 2026 – but don’t wait too long as we will fill this role as soon as we find the right person. You can read more about our recruitment process on our Careers page. If you want to learn more about the position, reach out to Philipp Seidel at [email protected] Opportunity StatementAt Holvi, we embrace diversity in all of its forms and foster an inclusive environment for all people to live their best work life. This is central to our mission of promoting a healthy balance in all things we do.We’re an equal opportunity employer. All applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status.We founded Holvi in 2011, in Helsinki. As self-employed people wading through oceans of paperwork, we noticed something funny going on – traditional banks were giving us the cold shoulder. Why not help ourselves? We asked. And so, with time and effort (and lots of coffee), we mastered small business finance – and Holvi was born.