Product Marketing Manager

Company Description: Logiscool Ltd. is a global education company focused on building real-world digital skills such as analytical thinking, problem-solving, creativity, and responsible AI use through a unique, practice-first teaching methodology. The company operates a rapidly growing franchise network in 30+ countries and collaborates with both private and public schools and governments to deliver engaging digital education programs. Logiscool provides ready-to-use curricula, services, and AI-assisted teaching tools to enable scalable, high-quality learning experiences in a safe community. Backed by years of expertise and award-winning tools, Logiscool prepares the next generation to thrive in the digital future and make a positive impact.Role Description: The Product Marketing Manager is a full-time, hybrid role based in Budapest, with flexibility for partial work-from-home. This role is responsible for positioning and promoting Logiscool’s educational products and programs, developing go-to-market plans, and coordinating launch activities across markets. Day-to-day tasks include conducting market and competitor research, defining target segments and value propositions, creating product messaging and sales enablement materials, and collaborating closely with product development, sales, and franchise management. The Product Marketing Manager will analyze performance metrics, optimize campaigns, support pricing decisions, and ensure consistent brand communication across channels. This role also contributes to strategic projects that strengthen Logiscool’s presence in schools and franchise networks worldwide.Qualifications:Strong Market Research skills, including competitor analysis, customer insights, and data-driven decision-making.Experience in Product Marketing and Go-to-Market Strategy, covering positioning, messaging, launch planning, and campaign execution.Familiarity with Product Management and collaboration on feature prioritization, roadmap discussions, and product feedback loops.Sales-related skills, such as supporting sales teams with materials, presentations, and training for franchises and school partners.Proactive ownership mindset, with a focus on delivering creative solutions and real-world impact over just completing tasks.Hands-on familiarity with AI tools (prompting, automation, LLMs) to work faster and smarter.Bachelor’s degree in marketing, business, communications, or a related field, or equivalent practical experience.Proven experience in B2C or B2B product marketing, ideally in education, technology, or digital services.Excellent written and verbal communication skills in English; Hungarian language skills are an advantage.Ability to work effectively in a hybrid environment, manage multiple projects, and collaborate with international stakeholders.Strong analytical skills, proficiency with marketing and analytics tools, and a data-informed mindset.Interest in digital education, youth development, and AI-assisted learning solutions.