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McGregor Boyall

Product Marketing Manager

Warsaw, Mazowieckie, PolandSalary not listed1 week ago
B2BFigmaGo-to-MarketProduct Marketing
Market rate for Marketing Manager $117k–$142k avg (564 roles with published salary)

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About the CompanyWe are recruiting for one of Europe’s fastest-growing AI platforms—backed by a recent Series A round, with key strategic backing from some impressive individuals. Having achieved exceptional product-market fit, retention, and self-serve traction, they are scaling their core team in Warsaw.The Role: Founding PMMThis is the first dedicated Product Marketing seat in the company. With direct line access to the co-founders and no legacy playbook to inherit, you will define and execute what Product Marketing means here from day one.The product works and user retention is high—the current bottleneck is simply language, positioning, and the surfaces that carry it. You will bridge high-level positioning strategy with hands-on, high-velocity execution across multiple ICPs (Media Buyers, RevOps, CS, E-commerce operators, and Agencies).Key ResponsibilitiesOwn Positioning & Messaging: Conduct rigorous win/loss calls and customer evidence gathering (not vibes) to craft the single source of truth for messaging across 3+ ICPs, updated quarterly.Orchestrate End-to-End Launches: Lead high-impact product launches across Product Hunt, landing pages, paid/organic assets, PR angles, lifecycle comms, and sales enablement assets.Arm the Sales & Self-Serve Motion: Build live enterprise battlecards, demo narratives, and competitive positioning against major market alternatives for a growing enterprise sales engine.Drive Product Adoption: Optimize activation, onboarding copy, and expansion touchpoints across self-serve funnels to turn awareness into deep platform engagement.Hands-On Asset Creation: Prototype landing pages in Figma, direct creative partners, write crisp copy, and build production-ready launch surfaces independently.Who You AreProven PMM Experience: Prior experience owning product marketing, positioning frameworks, and multi-asset launches in a fast-paced B2B SaaS or AI ecosystem (ideally as a early or founding PMM).Launch & Revenue Operator: Comfortable linking positioning decisions directly to pipeline, activation, and conversion metrics.Hands-on & Design-Capable: Versatile across Figma, landing page builders, lifecycle tools, and sales enablement materials. You build and ship directly, rather than delegating.Customer-Rigorous: Skilled at conducting unbiased user interviews, securing testimonials, and translating customer feedback into concrete marketing evidence.AI-Native Workflow: You leverage modern AI tools and agents daily to accelerate market research, competitive tracking, and content iterations.Why Apply?High Ownership & Visibility: You own the company’s biggest launches of the year—your work goes directly to market under high visibility.Zero Alignment Fatigue: High-trust culture focused on rapid execution over committee syncs and alignment meetings.Ground-Floor Impact: Shape the core go-to-market engine of a category-defining AI scale-up.

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