Product Marketing Manager

About usRentman is a B2B SaaS scale-up building a smart, powerful operations management platform to support event and media production teams. Our users plan everything from small shoots to massive festivals in 70+ countries, and they all rely on Rentman to keep their gear, people, and timing perfectly in sync. We’re based in Utrecht (NL) with a second office in Toronto (CA), and our 100+ team members work in a culture that’s open, flat, and inclusive, where curiosity drives us, ownership matters, and everyone has the freedom to challenge ideas and make an impact. Check out our public roadmap to see what’s coming next!Mission of this roleAs a Product Marketing Manager, you drive revenue by leading the go-to-market of Rentman's new features, products and add-ons. You position each one so new customers buy in and existing customers add it to what they already use.Without this role, no one leads the cross-functional push that grows revenue from both new and existing customers.What you'll doDevelop and refine Rentman’s messaging and positioning to clearly communicate the value of our products to key customer segmentsBuild a strong understanding of customer needs, pain points, and decision-making processes across our key markets and industries and educate other departments on the findingsIdentify the user value of new features, craft impactful messaging, and execute feature and product launches to drive awareness and adoptionLead product marketing content development, creating compelling and persuasive content to support product positioning, feature launches, and customer engagementSupport our go-to-market (GTM) product initiatives, collaborating with cross-functional teams to ensure effective product positioning and rollout strategiesKeep all product documentation (internal and external) up to date, ensuring clear value propositions that align with brand standardsWho you are3+ years product marketing experience owning positioning, messaging, and go-to-market for product or feature launches (B2B SaaS preferred)You can point to specific launches they led and the adoption or revenue resultStrong written communication: clear, jargon-free messaging for varied audiencesComfortable using product usage data (e.g. Mixpanel) to define and track whether a launch workedWorked cross-functionally with Product, Sales, and Customer SuccessNice to haveExperience marketing monetized add-ons or features (expansion, not just adoption)Familiarity with the events/media production/rental industry, or a comparable vertical SaaSExperience in vertical B2B SaaSExperience in Product-Led Growth (PLG) companiesTools: HubSpot, Mixpanel, Appcues, Chameleon, Klue, Google AnalyticsWhat you’ll getAn ambitious, inclusive, diverse international teamCompetitive salary (+8% holiday benefit), based on experienceA “13th month” annual bonus based on company results25 days of paid vacation, plus one extra day off each year up to your 5th year anniversaryA paid 4-week sabbatical after 5 years to go on an adventureA shiny Windows, Linux or Mac of your choiceAn annual training budget to boost your skillsA pension plan via BrightPensioenAccess to OpenUp for mental well-being and personal growthSports activities (Rentman football team, squash and padel) and an Urban Sports fitness subscriptionAn OV Business card if you live further than 10km away from the officeA flexible and engaging work environment with free lunches, office perks (PS5, Ping Pong, D&D), legendary karaoke parties, and various team activitiesAn amazing office in the heart of Utrecht, Netherlands, at the historical Drift 17Our processHere’s a breakdown of our recruitment process:Call with recruiter about the role (30 mins)Past experience & culture interview (60 mins)Take-home assignment (max 120 mins)Final skills interview at our office with your future manager (60 mins)Apply now by using the apply button! For questions or additional information, contact us at [email protected] Rentman, we celebrate diversity and are committed to creating an inclusive environment for all employees. We believe that our differences make us stronger and strive to foster a workplace where everyone feels valued and respected.