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Stripe

Product Marketing Manager, Startup Segment

Market rate for Marketing Manager $117k–$142k avg (564 roles with published salary)

Stripe has 29 active marketing roles.

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Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

About the team

Our Product Marketing team’s mission is to generate customer insights that inform Stripe’s strategy and lead go-to-market efforts for our suite of products. Product Marketing is a highly cross-functional function at Stripe, partnering closely with Product, Sales, Demand Generation, Field Marketing, and Campaigns. Unlike many other product marketing teams, our team works across the entire product lifecycle, from helping shape products to driving launches and commercialization to growing product adoption after launch.

The Segment and Industry Product Marketing team drives growth across our priority customer segments and top industries. In this role, you will develop Stripe’s go-to-market strategy for the startup customer segment. You will develop messaging and positioning, craft the narrative for how our products deliver value to customers, and engage teams across Sales, Demand Generation, Field Marketing, and Communications to drive awareness, pipeline, and revenue across Stripe’s existing customer base and prospects.

What you’ll do

As Startup Segment Product Marketing Manager, you will define the go-to-market strategy for Stripe’s startup customers. You will use customer insights and data to develop positioning, create campaign content and sales enablement assets, and partner with cross-functional teams to drive awareness, demand, and product adoption.

Responsibilities

  • Develop messaging and positioning for Stripe’s startup customer segment
  • Create campaign-level content, user stories, and sales enablement assets
  • Partner with Campaigns, Field Marketing, and Sales to develop the marketing strategy for startup customers
  • Drive awareness, demand, and product adoption among startup customers and prospects
  • Enable Sales teams to articulate the value of Stripe’s products and competitive solutions

Who you are

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum requirements

  • 7+ years of marketing or product experience
  • Excellent verbal and written communication skills, including experience translating technical features into benefits for technical audiences
  • Experience using data and customer insights to identify opportunities and drive results
  • Experience managing complex, interdependent, cross-functional projects
  • Ability to learn technical concepts and explain them clearly to nontechnical audiences

Preferred qualifications

  • Experience working with or marketing to startup or venture communities

Application questions

When you apply to this Product Marketing Manager, Startup Segment role, Stripe asks the following screening questions:

  • Who is your current or previous employer? required · short answer
  • What is your current or previous job title? required · short answer
  • Please select the country where you currently reside. required · multiple choiceOptions: Australia, Belgium, Brazil, Canada, Egypt, France, Germany, India, +23 more
  • Please select the country or countries you anticipate working in for the role in which you are applying. required · multiple choiceOptions: Australia, Belgium, Brazil, Canada, France, Germany, India, Indonesia, +22 more
  • Are you authorized to work in the location(s) you selected in your previous response? required · yes / no
  • Will you require Stripe to sponsor you for a work permit now or in the future for the location(s) you selected in in your previous response? required · yes / no
  • If this role offers the option to work from a remote location, do you plan to work remotely? required · multiple choiceOptions: Yes, I intend to work remotely., No, I intend to work from an office location.
  • Have you ever been employed by Stripe or a Stripe affiliate? required · yes / no
  • Do you opt-in to receive WhatsApp messages from Stripe Recruiting? required · yes / no
  • If located in the US, in what city and state do you reside? required · short answer

Captured from the employer's application form. Questions can change; check the live application for the current set.

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