Segment Marketing Manager

The Segment Marketing Manager drives the marketing strategy for one or more assigned Alliance Laundry Systems segments in partnership with business unit leaders. Using CRM data, market research, and competitive intelligence, they identify growth opportunities, own segment brand positioning and value proposition, and lead the strategy behind product launches, campaigns, and channel planning for their segment(s). They define and track segment-level KPIs, manage segment marketing budget/P&L, and continuously optimize marketing spend based on performance. They partner closely with Marketing Services to brief priorities and align execution, and stay current on market trends, consumer behavior, and competitors' programs within their assigned segment(s). The ideal candidate would work remotely and be based in the midwest or southeast of the United Statest. Segment Strategy & Brand PositioningUse CRM tools, data analytics, and market research to identify growth opportunities, buyer trends, and unmet customer needs within assigned market segment(s)Monitor market trends, consumer/customer behavior, and competitors' programs within assigned segment(s); translate insights into actionable positioning and content strategy; actively track and share relevant industry newsOwn the brand value proposition for assigned segment(s); continuously strengthen the offering and drive external and internal market positioning, communication, and brandingDevelop and ensure implementation of industry-specific strategy and product positioning for assigned segment(s), including positioning against competitive productsOwn segment-level go-to-market plans and sales enablement content, aligned to commercial prioritiesBuild seasonal and annual strategies informed by customer, market, and industry insights, in partnership with content/creative, aligned to brand, campaign, and customer goalsProduct Launch & Campaign LeadershipLead the marketing product launches tailored to assigned segment(s), including public-facing assets, messaging architecture, and channel strategyDevelop and execute planning, implementation, and evaluation of campaigns, programs, promotions, and product launches to new and existing customers, leveraging company resources to achieve annual sales, market share, and profitability objectivesPartner with content/creative and digital/CRM teams to brief priorities, provide segment context, and align on asset execution Channel Planning & Budget ManagementOwn channel planning and media strategy for assigned segment(s) across owned, paid, and earned channels; set hypotheses, budgets, and success metrics; negotiate added-value opportunities with vendors and partnersManage the segment marketing budget/P&L, ensuring projects and campaigns stay within budget and collaborating with Finance/Leadership on forecastsPerformance Measurement & OptimizationDefine key performance indicators (KPIs) for each assigned segmentContinuously measure ROI and optimize marketing spend based on analyticsMonitor marketing activity metrics/KPIs against plan, implementing course corrections based on program performanceCustomer & Relationship EngagementWork with customers, distributors, and dealers to create case studies and customer success storiesDevelop relationships within the business to anticipate perceptions, manage challenges, and maximize market opportunity Education and ExperienceBachelor's degree with a marketing or business-related major required; a combination of equivalent experience and education will be consideredAt least 6 years of marketing experience with expertise in strategy roles requiredprevious budgeting experience requiredExperience with Salesforce a plusSkills and AbilitiesExcels at thinking holistically and managing multiple initiatives simultaneously within tight deadlinesStrong financial, analytical, problem solving and planning skillsProven ability to take initiative, influence others, and achieve resultsComfortable with continuously changing prioritiesDemonstrated ability to connect marketing activity to measurable business outcomes (revenue, share, profitability)Excellent written, verbal, and interpersonal communication skills; communicate effectively and professionally across all levels of the organization and external stakeholders; must be comfortable creating and delivering presentations to senior managementResilient; able to confidently navigate ambiguity and changeIntellectually curious; able to root cause, identify opportunities, and propose solutionsAbility to motivate and align cross-functional teams and external partners toward shared goals without direct authority over those teamsSystems proficient, particularly in MS Office Suite (Excel and PowerPoint), CRM platforms, data analytics/reporting tools, marketing automation tools, and email marketingProficient with AI-assisted marketing and research tools; able to evaluate AI outputs and apply sound judgment before useTravelApproximately 25%; Ability to travel as needed or segment priorities requireStandard and Physical RequirementsPosition involves sitting long periods, standing, manual dexterity, stooping, bending and minimal lifting.