Segment Marketing Manager

Segment Marketing Manager - Healthcare & Adjacent Verticals Laerdal Medical Benefits Include:Generous PTO & HolidaysComprehensive Medical, Dental, and VisionHSA & FSA Account Options, with employer HSA contribution401k with Employer Match & Profit SharingTuition ReimbursementWellness Reimbursement ProgramProfessional Development OpportunitiesPet InsuranceSubsidized Cafeteria in NY based officePosition Overview:Own the go-to-market (GTM) Healthcare segment strategy execution for Healthcare vertical and adjacent segments, such as: Home Health and Long-Term Care, with a focus on customer experience. Lead planning, messaging, and execution of integrated campaigns designed to build funnel, increase revenue, and strengthen the company’s position within the segment. Execute marketing strategies and campaigns tailored to a specific customer segment or industry vertical, ensuring that all messaging, content, and GTM plans resonate with the segment’s unique pain points, priorities, and buying behaviors. Champion continuous learning and digital marketing mastery to keep the segment at the forefront of industry trends. Within this domain, reporting activity, results and insights for strategic decisions to Senior Manager, Healthcare Segment Marketing.Responsibilities:Segment Strategy & PlanningExecute annual/quarterly marketing plans for the assigned segmentBuild a deep understanding of the segment’s trends, challenges, and opportunitiesBuild and maintain a databank of market insights, trends, and key segment metricsIdentify funding opportunities, policy changes, and emerging needs in healthcare vertical and adjacent segments, such as: HomeHealth and Long-Term CareProvide actionable insights to inform marketing plans and product developmentAlign marketing plans with sales priorities and revenue targetsMessaging & PositioningDevelop and refine segment-specific messaging and value propositionsDevelop segment-specific value propositions and messagingCreate customer personas and map buyer journeys within the segmentCollaborate with product marketing to adapt offerings to segment needsCampaign & Program LeadershipLead integrated segment-specific campaigns across digital, events, field, and content channelsEnsure marketing programs resonate with the segment and drive demandPartner with Sales to support regional/industry-specific activitiesSales & Partner AlignmentProvide sales with segment-specific playbooks, pitch decks, and collateralDevelop enablement materials that address segment challenges and solutionsCollaborate with partner marketing for co-marketing into the segmentMarket Insights & Thought LeadershipTrack competitors and industry developments within the segmentProduce insights to influence product roadmaps and GTM strategiesBuild credibility through thought leadership programs (content, webinars, events)Represent the segment in cross-functional meetings and strategy sessionsPerformance & OptimizationDefine KPIs (pipeline contribution, segment revenue growth, campaign ROI)Monitor campaign performance and adjust based on resultsReport segment-specific marketing impact to leadershipRequirements:Ideal candidate must reside in Eastern or Central Time ZonesBachelor’s Degree in Marketing, Business or related field required. MBA is preferred7-10 years of marketing experience of B2B marketing experience, 3 – 5 Years in segment / vertical/industry marketingExperience marketing into healthcare or clinical experience in the healthcare market is desirableProficiency in CRM (Salesforce.com) and experience with marketing automation platformsCollaboration with International team members may require flexible work hours.Approximately 30 - 40% travel expectationProven ability to develop and execute segment marketing strategiesAbility to communicate with influence and develop scalable, cross-functional solutionsSalary Range: $100,000-$125,000, eligible for 9% annual bonusPlease note that this range does not include any other compensation or benefits that an individual may be eligible for. The salary offered depends on a variety of factors, which may include, but not limited to; the qualifications of the individual applicant for the position, location, level of education attained, and/or professional certifications, years of relevant experience, special skills, etc.Laerdal Medical Corporation is committed to provide equal employment opportunities to all applicants and employees without regard to race, color, citizenship status, religion, sex, sexual orientation, gender identity, martial status, age, genetic information, status as an individual with a disability, status as a protected veteran or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.