Senior Brand Manager

As the Senior Brand Manager, you will play a strategic role driving long-term brand direction, meeting financial targets, and executing high-impact marketing activities across the assigned portfolio of white and/or brown spirits. You'll collaborate with the Commercial team and the Global Marketing team to strengthen brand presence and deliver on growth ambitions.Define Brand Strategy and Activity PlansSet a three-year strategic plan, including brand objectives, price positioning, priority channels, and growth interventions.Develop annual brand plans with clear financial, A&P, distribution, and promotional targets.Propose, develop and execute brand strategy, including channel selection, product strategy, pricing strategy and go-to market approach.Monitor, evaluate and report on category/item performance as well as integrate high-impact market dynamics and consumer insights to elevate brand positioning and deliver strategic long-term growth plans.Develop, adjust and execute strategies aligned with company’s overall growth objectives to enhance brand equity, drive sales, and strengthen brand's market positioning, while ensuring that the brand, products (current and new), and marketing campaigns resonate with current and potential consumers.Regularly review and adjust brand plans to meet dynamic market needs and established targets.Manage Brand Partnerships and Performance ReportingMonitor brand performance and evaluate growth drivers.Inform and align brand strategy by integrating competitor, consumer and industry insights.Lead collaboration with the Global Marketing team and external agencies.Achieve the Annual BudgetCollaborate with the commercial team to drive P&L goals.Maintain budget alignment for Advertising & Promotion (A&P) spending.Identify and enhance activities to exceed budget expectations.Ensure Excellence in ExecutionLead creation and production of impactful marketing materials that are brand-aligned and cost-efficient.Implement effective consumer-facing campaigns across digital, social, and events channels.Optimize in-outlet activities, packaging updates, value-added packs (VAPs), and limited-edition packaging.Oversee sales briefing and develop compelling sales propositions and tools.Strengthen Team Marketing CapabilityAct as an internal advocate for our brands and elevate brand-building standards across the organization.Establish and uphold effective processes and systems.Identify opportunities for team skill development.Candidate’s Qualifications and Requirements: 5+ years’ experience in brand management in the FMCG sector in multi-national and local contexts.Preferably experience in the white and/or brown spirits sector in Romania.Proven track record in brand P&L management and effective execution across modern and traditional trade.Skills:Creative & flexible with passion for innovation.Strong analytical and strategic thinking skills.Exceptional project management and organizational abilities coupled with a high adaptability.Excellent communication and influencing skills, with the ability to navigate a matrix environment.Proficiency in consumer insight tools and market analysis platforms.Excellent attention to detail, particular in creative review.Fluent English Speaker.