Senior Brand Manager

Position PurposeThe Senior Brand Manager will strategically architect and safeguard SANY Romania's public image, driving brand equity across the renewable energy and decarbonization sectors. This dual-focus role demands an expert storyteller capable of translating complex engineering milestones (wind turbines, solar infrastructure, green utility equipment) into high-impact media campaigns, while simultaneously orchestrating a sophisticated multi-channel digital ecosystem to capture B2B market share.Responsibilities1. Strategic Public Relations (PR) & Reputation ManagementMedia Relations & Advocacy: Cultivate and leverage an institutional network of journalists, editors, and industry analysts within the energy, infrastructure, and macroeconomic sectors.Thought Leadership: Ghostwrite op-eds, whitepapers, and keynote speeches for SANY executives to position the company as a pioneering voice in Romania's energy transition.Crisis Communications: Formulate robust risk-mitigation protocols and serve as the designated first-response spokesperson during industrial, environmental, or corporate crises.Press Materials Architecture: Research, draft, and issue highly precise press releases, corporate statements, and institutional dossiers for tier-one media outlets.Strategic Event Orchestration: Direct the communication strategy, media presence, and panel participation for SANY at major regional renewable energy summits and commercial expos.2. Digital Marketing Ecosystem & Social Media ArchitectureOmnichannel Strategy: Design and deploy an integrated content strategy across LinkedIn, Facebook, YouTube, Instagram, and specialized industry portals.B2B Growth (LinkedIn Focus): Optimize the LinkedIn corporate channel to attract institutional investors, EPC contractors, project developers, and governmental stakeholders.Multimedia Content Production: Conceptualize and oversee the production of high-end digital assets, including technical project video case studies, drone-shot site updates, and infographics.Paid Media & Performance Management: Allocate and optimize budgets for hyper-targeted social media advertising campaigns (LinkedIn Ads, Meta Ads) focused on high-intent B2B audience clusters.Digital Infrastructure Upkeep: Manage the local website's newsroom, optimizing copy for SEO to ensure SANY dominates search rankings for local renewable energy keywords.3. Market Intelligence, Analytics & Stakeholder AlignmentMedia Intelligence: Implement advanced clipping and monitoring tools (e.g., MediaTrust, Zelist) to analyze brand sentiment, competitor share-of-voice, and regulatory updates.Global Alignment: Collaborate daily with SANY's international headquarters to localize global sustainability narratives while ensuring strict compliance with brand guidelines.Employer Branding: Interlock with the HR department to project SANY's organizational culture, focusing on diversity, innovation, and green-tech leadership to attract top engineering talent.QualificationsMinimum 5 years in corporate communications, public relations, brand communications or media relations.Native-level Romanian and full professional English, written and spoken (C1 or above). English is used daily with our international teams.A track record of earned media in Romania — existing working relationships with business, energy or industry journalists.Strong writing in both Romanian and English: press releases, executive talking points and speeches, op-eds and longer articles.Hands-on experience owning a corporate LinkedIn channel, or a comparable B2B social channel.Experience using social media analytics and reporting tools to measure communications effectiveness.Experience creating and optimizing digital content, with a good understanding of corporate publishing and SEO best practices.Experience managing external agencies and a budget. Able to work independently and coordinate across time zones.Strong stakeholder management and cross-cultural communication skills.Nice to have — advantages, not requirementsSector experience in renewable energy, power, utilities, EPC, engineering or industrial equipment.Experience in an international or matrix organisation, or working with an Asian parent company.Crisis or reputation communication experience, and familiarity with Zelist or MediaTrust.Experience organising exhibitions, conferences or industry events.Familiarity with Canva, Adobe Creative Cloud or similar content creation tools.