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As the Senior Head of Marketing for Motors (Consumer / C2C), you will be responsible for shaping and driving the marketing strategy across Poland, Portugal and Romania, with Poland as the largest and most complex market in terms of revenue, marketing budget and operational scale.
This role goes beyond owning a marketing plan. You will play a key role in streamlining marketing processes, measurement frameworks and ways of working across markets, helping local teams operate within a shared structure while allowing for local market strengths.
You will be accountable for delivering business impact across the full funnel — from brand equity and consideration, through acquisition, engagement and retention of private sellers and buyers in the C2C automotive marketplace.
You will work in close partnership with local marketing teams, central functions (SEO, CRM, Performance, Product, PR) and external agencies to ensure marketing efforts are fully aligned to business goals and measured against clear, robust frameworks.
This role requires a leader who combines strong brand expertise, deep understanding of marketplaces/e-commerce, advanced measurement literacy and the ability to manage and inspire teams across multiple countries.
This role reports to the Category Marketing Director.