Senior Marketing Campaign Manager

Everyday Speech is a no-prep digital curriculum that makes teaching social, behavioral, and communication skills easy and effective. The MTSS-aligned curriculum combines evidence-based video modeling, interactive web games, and worksheets to provide educators everything they need to support both neurodiverse and neurotypical PK-12 students. Everyday Speech is trusted by 50,000+ special educators, speech-language pathologists, counselors, and other specialists for targeted interventions and whole-class lessons that help students build the skills they need to thrive.Everyday Speech Is Right For You IfYou care about making a positive impact.End each day knowing your work directly impacted educators across North America in our mission to build the most impactful PreK-12 social skills curriculum and make teaching it effortless. Success goes beyond shipping features here; we’re improving the lives of educators and their students. To achieve this, we create meaningful content, stay closely connected to our users, and maintain consistently high NPS scores as a fully bootstrapped company growing organically and sustainably.You value being a part of a company that takes care of its team.Not only do we have extremely happy team members, we also have incredible perks. Participate in our health/wellness and retirement benefit offerings, and between having every other Friday off (3-day weekends!) and our flexible PTO plan, that elusive work-life balance is an actual thing here. We’ve also never had an office and never will. We take remote work seriously and know how to support a distributed team. We give you the flexibility to work in a way that’s best for you, but still have high standards and accountability. These are just some of the reasons why our eNPS score from 2025 was 78.You want to be at a company whose values are more than just words on a wall.Our values are at the forefront of our decisions, how we recognize each other, how we challenge ourselves—everything we do. Our values mean something, and with that guiding light, we are able to land with clarity, create alignment, identify our strengths, and move with purpose. Hear it directly from a team member: “I love the values. I never imagined I could end up in a position that was so connected to the things that mattered to me most”.As a member of the Growth Marketing team, the Senior Marketing Campaign Manager will be responsible for turning pipeline priorities into shipped, measurable campaigns. This role owns the execution layer of growth marketing, building and launching campaigns, maintaining the systems behind them, and ensuring performance is tracked and improved. They'll work closely with the inside sales team to keep outbound motions aligned and well-supported, and partner with RevOps to ensure pipeline reporting is accurate and trusted. This is an individual contributor role with direct impact on new user acquisition and expansion pipeline.The Ideal Candidate Is Extremely Values Aligned We start with empathy— in the work we do and the people we do it with. Our strength comes from a culture that values candidness, trust, and valuing our teammates as whole human beings. We care, challenge, and communicate. We are serious about our responsibility to educators, who rely on us every day.We ruthlessly prioritize. We don ’t just say no to the obvious stuff, we say no to the things that feel important in the moment because we understand anything we say yes to is inherently saying no to something else.We create momentum. We don’t let the small stuff hold us back. We learn by shipping. We know most actions are reversible and that action always wins in the long run. If all else fails, bias towards action. We are fearlessly objective. We don't do things just because we're "supposed to." We constantly ask "why" and don’t let conventional norms define our efforts. We're not afraid to seek answers, even if that means discovering we were wrong. We focus on what delivers results, regardless of the source.We exercise agency. We have the ability to create systems that don’t yet exist to get what we need or to solve problems no one has identified. If something isn’t working, it’s within our control to fix it. We’re driven to grow. We set ambitious goals because we want to maximize our impact. We embrace challenges and take risks, seeing failures as opportunities to learn and improve. We seek out feedback and coaching and thrive in environments that push us.Your work will have a significant impact on our pipeline growth and revenue.In This Role, You WillCampaign Execution & OrchestrationOwn the planning, execution, and optimization of growth-focused campaigns across acquisition, expansion, and lifecycle motions.Translate strategic priorities into clear campaign briefs, timelines, and execution plans across multiple simultaneous workstreams.Coordinate cross-functional inputs (Product Marketing, Sales, RevOps) to ensure campaigns launch on time and with quality.Build campaigns that are operationally simple, focused, and repeatable — not bespoke or one-off.Execute on campaign elements including email production across audience segments and outreach motion types.Inside Sales Enablement & AlignmentPartner closely with the inside sales team to ensure sequences, playbooks, and outbound motions are well-supported, current, and operationally clean.Own campaign inputs that feed IS pipeline: lead handoff quality, sequence alignment, and audience segmentation.Help maintain shared visibility into what's in market, what's converting, and what needs to change.Marketing Processes & SystemsMaintain campaign best practices across tools (HubSpot, CRM, lifecycle tooling).Build and maintain clean workflows, campaign tracking, and marketing data.Partner with RevOps to ensure accuracy of pipeline reporting and revenue attribution.Identify operational gaps and proactively improve systems and processes.Measurement, Insights & Learning LoopsDefine and maintain clear success metrics for campaigns.Build reporting and surface insights on what is working, what isn't, and why — with a focus on funnel-level signal over surface metrics.Run structured experiments and document findings in a way that builds institutional knowledge.Help the team distinguish signal from noise as GTM motions develop and mature.What We’re Looking ForIn addition to values alignment…5–10 years of experience in campaign management, demand generation, or revenue-facing marketingHands-on HubSpot expertise (or comparable marketing automation and CRM platforms)Proven experience in B2B SaaS or EdTech, ideally with PLG or high-velocity, low-ACV acquisition motionsStrong written communication skills — able to write audience-appropriate copy and document clearly for a teamComfortable working at the intersection of marketing and sales, with the ability to operate fluently in both worldsHighly organized, detail-oriented, and biased toward action informed by dataWe know great candidates come from a wide range of backgrounds. If you’re passionate about what we’re building at Everyday Speech, don’t hesitate to apply—even if you’re not sure you meet every qualification.In the short term (the first 3 months), you will:Get up to speed on our GTM motions, HubSpot setup, and active campaign workstreamsTake ownership of campaign execution quality, ensuring launches are on time, on brief, and tracked correctlyAlign with the inside sales team on sequence support, lead handoff quality, and audience segmentationIdentify operational gaps in current workflows and propose improvementsEstablish your own reporting cadence and baseline performance visibilityIn The Long Term, You WillOwn campaign-level measurement and experimentation end-to-end, with findings that actually inform what comes nextMaintain and improve the marketing systems and processes the IS team, marketing, and leadership rely onHelp the organization scale pipeline without adding operational complexity or heroicsBe a trusted voice on what's working, what isn't, and where to invest nextSalary: $106,400 USD annually, plus company performance-based bonuses, paid out twice per year, for $113,400 TCC.Location/Time Zone: This is a fully remote role. We strongly prefer candidates based in the United States due to US K-12 education familiarity, but open to international candidates as well. This role will be expected to work and collaborate during ET or CT time zones.BenefitsCigna Health Insurance – 100% premium coverage for team members & dependentsDental & Vision Coverage – 100% premium coverage for team members & dependents3% Employer-Match on 401(k) $50K Life Insurance / AD&DFlexible PTO Plan & Sick Leave Policy16 Weeks of Paid Parental LeaveHome Office ReimbursementsBook & Learning Stipend Meaningful Employee Experience InitiativesEvery Other Friday Off After 90 Days! Note: Sometimes mail may land in your spam or Promotions tab. You will receive emails from @everydayspeech.com or [email protected]. Be sure to keep us in your primary inbox so you don't miss a message!